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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

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A Guide on How to Become a Product Manager

Sequent Learning

Educational Background: While there’s no specific degree for product management, a background in business, engineering, marketing, or a related field is beneficial. Many aspiring product managers pursue additional certifications or courses to enhance their knowledge.

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479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

5:15] What did market research show about why consumers were switching to non-alcoholic beverages? We didn’t see ourselves in the economy segment; that didn’t make sense with the vision of a premium perspective. We have online courses about the non-alcoholic space and commercial practices.

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How to Become a SaaS Product Manager Without Experience

The Product HQ

Our Product HQ Product Management Course is a solid choice when looking for a certificate program that provides you with the latest frameworks and knowledge to be at the top of your game in this field. Our PMHQ Technical Product Management Course helps you broaden your understanding of the technical aspects of product development.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. The strategy should also have information about the UX team, processes, and guidelines.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

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Meaningful Product Processes with IMPACT

ProductPlan

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Aside from generating revenue, it’s also important to check if the solution aligns with the business’s direction, vision, and values.