ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. So why did we build Launch Management? Of course, it’s a mess.

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Product Innovation Educators

MAY 20, 2024

. – Jobs-to-be-Done theory focuses on understanding the customer’s underlying needs and the jobs they are trying to accomplish with a product. Introduction In today’s competitive market, creating products that customers love is crucial for the success of any organization.

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Reporting Tools Research Software Product Research Feedback Software 102

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Product people need to think end to end. Today’s episode is actually about marketing. What is product marketing?

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Marketing Feedback Software Onboarding KPIs Reporting Tools 238

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

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Userpilot

JULY 18, 2023

They oversee the development, design, and delivery of the product and its further growth. The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications.

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Data Visualization Product Research User Testing Onboarding KPIs 80

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

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Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. What is product strategy?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 94

The Product Coalition

MARCH 19, 2021

But before you debut the product of your efforts, there are some important considerations to make before your drop date. Here, we’ll take a look at the product development questions you must ask yourself before launching any new product. Who is our target market? What solution does this product offer?

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The Product HQ

APRIL 20, 2024

The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. Certifying yourself in the field helps you to gain an understanding of these managerial practices.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

nulab

MARCH 5, 2021

A product launch is a bit like a quest. It usually involves a collection of people all working together over the course of weeks, months, or even years. A product roadmap is essentially a map that guides you through your product launch, from day one all the way through to the end.

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Userpilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. They also manage the product launch and track product performance throughout its lifecycle. Product managers are relatively well-paid. They earn around $201k/year.

Data Visualization 91

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Userpilot

APRIL 6, 2023

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. Use opportunity solutions trees to align the problems you try to solve with product goals. Longer development cycles Developing unwanted features delays the product launch or the update release.

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Feedback Software Analytic Tools Research Software User Testing 83

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

ProductPlan

JANUARY 5, 2023

For this reason, your team should understand the difference between annual product planning and quarterly planning. Companies must react to changes in market dynamics, technology, and customer needs. For this reason, it’s the perfect time to align those with the product vision by conducting an annual planning session.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

NOVEMBER 14, 2022

Product planning focuses on product development while the go-to-market (GTM) planning concentrates on facilitating marketing and sales. Thanks to product planning and its focus on outcomes, teams are less likely to fall into build traps and more likely to deliver products that satisfy real user needs.

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Product Research User Testing Research Software Onboarding KPIs 90

Userpilot

JANUARY 14, 2023

Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs.

Feedback Software 86

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Product Management Unpacked

JUNE 21, 2021

From Digital Business Integration Consultant to Product Management Student at CMU. Working up to a product launch was exciting to me, but I always wanted to be on the other side,” she explains, “I knew that I eventually wanted to transition into industry and a product management role. And vice versa.

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User Testing Research Software Feedback Software Data Visualization 134

The Product HQ

APRIL 20, 2024

At times, it also shows your potential for a product leadership role. Product leaders always take point in managing products. For example, if it’s a data product, they work with the data science teams, offering support, overseeing product vision, and ensuring everyone’s working towards the business goals.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. develop product vision and strategy.

Feedback Software 62

Feedback Software Analytic Tools Research Software User Testing 62

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

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The Product HQ

APRIL 20, 2024

It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

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The Product Coalition

FEBRUARY 1, 2022

Failing slowly is of course worse than pulling the plug early on a badly performing product. Failure is just the inevitable ingredient to create successful businesses and products. The game “Glitch” was the first product launched in 2011. “Fail faster” is something nobody really wants. and let it go.

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Weak Development Team Technical Review Workshop Customer Feedback 121

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. The final step is to launch your product.

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Amplitude

JULY 29, 2020

If you pursue your strategy and hit your KPIs but don’t get any closer to your mission, change course and try again. While there’s no one-size-fits-all template for building an effective product strategy, be sure to think through these five factors as you develop yours. Product Mission and Vision. Business Goals.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

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PMLesson's Ace the PM Interview

MARCH 3, 2022

Leadership and upper management will likely set the direction of the company and the products you're building. Product managers are trusted to follow through on the company's objectives and vision , even if they don't always agree. You'll likely have opinions about the products you're building.

Weak Development Team 52

Weak Development Team Technical Review Data Visualization Product Management 52

Userpilot

APRIL 29, 2021

In a sustainable way, without falling into the ‘build trap’ – churning out new features based on feature requests, diluting the product vision, and wasting your company’s resources. Contents: The Product Feature Death Cycle – What is It? The Product Feature Death Cycle – What is It?

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Weak Development Team Product Research User Testing Customer Experience 105

Userpilot

AUGUST 21, 2023

Product managers often work in cross-functional teams and bridge the gap between multiple departments. Product managers need to put themselves in the shoes of company executives, other team members, and of course end users so a strong affinity for empathy will go a long way. What is product vision? Leadership.

User Testing 76

User Testing Research Software Feedback Software Product Research 76

Userpilot

APRIL 8, 2021

Sometimes accruing UX debt is the only way to go: when time-to-market is of the essence, you have to launch quickly with limited resources to stay competitive: “We are not here to craft the perfect UX, but survive in the SaaS space first.”. Andy Shamah, Head of Product at Userpilot. Andy Shamah, Head of Product at Userpiot.

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ProductPlan

AUGUST 23, 2022

But this just scratches the surface of the multitude of ways users will try using your team’s products. Despite these scenarios and use cases exceeding the initial product scope and vision, the rest of the world isn’t changing how it works just because your product strategy didn’t account for edge cases. Product launch.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

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Technical Advisors Product Research Analytic Tools User Testing 107

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. Our level of investment in product and innovation sets us apart”.

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Feedback Software Customer Communications Reporting Tools Events 118

The Product Coalition

JUNE 20, 2019

In fact, you can become a Product Manager without significant tech experience. Some have been able to transition from far-off disciplines such as marketing or sales. Programming might not be essential to begin your Product Management career, but it becomes increasingly useful as you climb the hierarchy.

Analytic Tools 61

Analytic Tools User Testing Data Visualization Product Management 61

Department of Product

OCTOBER 23, 2022

Example 2 – Slack Slack’s product principles include the perennial piece of product advice: don’t make me think. New technology can directly – or indirectly – influence product principles. Customer expectation triggers – as markets evolve, customer expectations do, too.

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