CTO Exercises Product Marketing 
Andrew Chen
JANUARY 9, 2020
Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). As with Myers-Briggs, this exercise is more for fun, than science. 2) actives/reg > 25% (validates TAM).
Mironov Consulting
SEPTEMBER 14, 2020
They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.
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Andrew Chen
JANUARY 9, 2020
Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). As with Myers-Briggs, this exercise is more for fun, than science. 2) actives/reg > 25% (validates TAM).
Roadmunk
SEPTEMBER 21, 2017
12 things about product-market fit. I really love this post because most PMs struggle to conceptualize product-market fit, since it varies from product to product. If you’re ever looking for a think-outside-the-box type of exercise that’ll test your UX chops , this post is for you.
Gainsight
OCTOBER 5, 2020
April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April described it as a “Mad Libs” fill in the blank exercise. . What Product Positioning Is and Is Not.
Mixpanel
FEBRUARY 16, 2024
This exercise developed our team’s first principles for understanding who we’re solving for. I’ve learned that the best way to build products that people love is by constantly listening to and understanding customers’ needs. The more we all know the people we’re building for, the better we can solve their problems and enable progress.
Mixpanel
MARCH 11, 2024
You’re a company founder and a CTO. In the very early days of Mode, there were three of us: our CEO, who was off talking to investors, our CTO, who was chained to a desk building the product, and me. So it was a brand-building exercise, and we found that there were some legs to that from a marketing perspective.
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