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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Some of it was normal first-time author insecurity.

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5 User Pitfalls to Avoid

The Product Guy

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem.

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Make New Product Features Stick

The Product Guy

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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A Designer’s Perspective on Working with Product Managers

The Product Guy

A product manager just stopped by the desk of the designer on a lazy Thursday afternoon. The developers sitting nearby just watched the show for the first time, but after a while they stood up to join the party one by one. I’ve been in this situation while I worked with various product teams as a designer.

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Unlock Product Growth

One that can help product and marketing teams understand what drives users to engage with your product, discover new audiences, test and iterate on new experiences, and quickly measure the impact of investments. Building a foundation for growth begins with the right analytics solution.

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. For a great introduction, download Intercom’s Jobs To Be Done eBook.

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7 Key App Marketing Strategies

Alchemer Mobile

billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), Average Revenue Per User (ARPU) : The amount of revenue each of your active customers (on average) contribute. Retention: Retention is a measurement of customer churn: How many customers continue to actively use your app after one week?

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.