Customer Experience Handbook Positioning 
Intercom, Inc.
OCTOBER 29, 2019
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?
Product Innovation Educators
APRIL 10, 2023
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. Often we interview users and influencers.
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The Product Coalition
JANUARY 26, 2024
In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.
Sachin Rekhi
MARCH 1, 2020
Ernest Hemingway When it comes to what I write about, I subscribe to Ernest Hemingway's perspective that our best writing comes from the experiences of our lives. Having such focus has also enabled me to create a unique positioning within the minds of my readers. The Hierarchy of User Friction. Fundamentals. Book reviews.
The Secret PM Handbook
JULY 30, 2018
After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. Have a goal.
The Product Coalition
JANUARY 11, 2023
Photo by Balázs Kétyi on Unsplash I have been scrutinizing and reflecting for a long time, on what a product manager should do and need. When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc.
Intercom, Inc.
DECEMBER 10, 2018
So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. billion users found that the average retention rate for web-based apps is only about 10%.
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