The Product Coalition

JULY 6, 2022

In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. It is a process that is used in startups and can be used in any organization but is especially useful when there is a limited budget or time to get products to market.

Startups 158

Startups User Testing Product Research Feedback Software 158

Userpilot

AUGUST 18, 2024

Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Key highlights include: Selecting the ideal customer profile (ICP). You must ensure that they address user needs and pain points. To do this, conduct market research.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Product planning. Product strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? What is customer success? No worries!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

MARCH 15, 2022

SaaS go-to-market plans can be used in several use cases. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. your potential customers and their pain points, existing competitors, their strategies/business model. Product-led go-to-market strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

SEPTEMBER 16, 2024

Let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base. Slack localized its product for international markets, boosting its global user base. What is a market development strategy?

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JUNE 17, 2024

TL;DR A customer insights manager is a professional responsible for analyzing and interpreting data related to customer behavior , preferences, and feedback to inform strategic business decisions. Podcasts : Hear business development strategies (The Consumer Insights Podcast), customer insights from experts (Getting to aha!),

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. Your users will thank you one day. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries! Let’s get started!

Feedback Software 79

Feedback Software Analytic Tools Research Software User Testing 79

Userpilot

JUNE 19, 2024

Starting a career as a customer insights manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a customer insights manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Pragmatic Marketing

DECEMBER 20, 2019

This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said. "For There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell. Competitive/market intel. Sales content.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said. "For There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell. Competitive/market intel. Sales content.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

JUNE 27, 2024

Embarking on a career as a customer insights manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer insights manager. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Feedback 52

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Gainsight

FEBRUARY 2, 2024

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. There is an abundance of tools for product marketing managers.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. So if you are looking to get experience in both these areas, it is best to do it at a smaller company or a startup.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

JUNE 18, 2024

Here we will share the best books, webinars, podcasts, and blogs for such a role: Books : Gain foundational knowledge with “Positioning” and “The Launch” to establish customer perception and avoid launch pitfalls. There is an abundance of tools for product marketing managers.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

DISQO

MARCH 6, 2020

It requires teams to gain insights directly from consumers through experimentation and prototyping, align to the actual wants and needs of the market, and accelerate time-to-market. It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”.

User Testing 52

User Testing Product Research Research Software Customer Feedback 52

Usersnap

JULY 11, 2021

In the old days, customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations. Bring your customer support to the next level, and your business too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Understand customers greatly : You can use various CRM tools to understand your customers better.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Pragmatic Marketing

MAY 23, 2017

The product manager role covers a variety of important duties, including representing the customer in new product development projects, providing expertise in creating sales materials and supporting selling efforts. This profile doesn’t reflect the powerful, strategic, decision-making product manager who is CEO of their product.

Product Management 70

Product Management Product Manager Product Research Research Software 70

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

nulab

MAY 10, 2019

It also helps you work out that sweet spot between offering your customers great value and bringing in a good profit for those services or products. This is all about offering the lowest possible price for your customers. Inbound Logistics. Marketing and Sales. What exactly is a competitive advantage? Cost leadership.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Business of Software Conference

NOVEMBER 16, 2023

Customers know they’re not speaking to an actual human. Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io Visit customers often. Your customers expect these messages from you.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. Only a handful of users are using the functionality daily – and you think it is a viable approach to make targeted offers to them to move to the latest version.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137