Centercode

AUGUST 7, 2020

You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. Taking shortcuts and cutting corners leads to unpleasant surprises down the road in the form of low star ratings, skyrocketing support costs, and hundreds of RMAs.

User Testing 78

User Testing Product Research Reporting Tools Testing 78

Gainsight

OCTOBER 31, 2018

And in my experience in business, the shades of gray between these categories are still lost on many people. I can think of at least three customers that we lost because of this feature.”. I think this question of causation or correlation is super relevant as the industry analyzes the impact of Customer Success.

User Testing 61

User Testing Customer Experience Product Research Support Training 61

The Product Coalition

MARCH 6, 2019

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. Hence there is a Buyer persona and a User persona. for the client organization.

B2C 60

B2C B2B Customer Experience Enterprise 60

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. To make this a home run, you need sales and marketing to come up to bat. The first internal group to train is marketing.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. To make this a home run, you need sales and marketing to come up to bat. The first internal group to train is marketing.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Johanna Rothman

SEPTEMBER 28, 2018

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. In my experience, functional management requires more managers.

Weak Development Team 83

Weak Development Team Agile Support Training Finance 83

The Product Coalition

NOVEMBER 14, 2018

Since I started my full time career, I’ve been able to attend a number of these meetups, where both current and aspiring PMs meet together to share knowledge and insights. For me, it’s a great way to network with PMs from different companies and learn from their experiences while also giving back and sharing my own. And I get it.

Product Management 60

Product Management Product Manager User Testing Finance 60

Mironov Consulting

SEPTEMBER 22, 2020

Not to stop doing validation, discovery, prototyping or experiments they may associate that that acronym, but to remove the label from all of their docs and presentations and talks. The go-to-market organizations really want something to market and sell. Engineering and Product are written off as intellectual time-wasters.

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

ProductPlan

AUGUST 1, 2019

In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. Customer loyalty isn’t built in a day. For the sales and marketing team, that download was the win.

Customer Experience 76

Customer Experience Onboarding KPIs Analytic Tools Data Visualization 76

Gainsight

AUGUST 24, 2020

Just a week earlier, David Sakamoto , Vice President of Customer Success at GitLab, had a similar thought from the “post-sales” perspective: I’ve written about this quandary in the past. What does a leader of Customer Success, Professional Services, Support, Training, etc. Market a product. Marketers create leads.

Technical Review 64

Technical Review Customer Experience Software Review Support Training 64