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Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your useronboarding. But here’s the thing: getting users to say “wow” instead of “why?”
If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? You can submit yours here.
Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement.
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Many companies invest heavily in acquiring new customers, yet still struggle with growth. According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Customers leave as fast as new ones come in. Most new products never find their product-market fit.
What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy?
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Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Very task and feature- oriented.
Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Our objective is to understand customer needs and adjusting. . And per customer?
Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain. This article will cover 14 metrics to help you achieve just that.
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Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
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When you think of Whatfix, your mind probably goes to a digital adoption or an employee onboarding platform. But for mobile, youd want to invest in a solution that truly gets the job done, aka one that improves user engagement and retention. The question is: Can Whatfix mobile give you what youre looking for? moment faster.
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How product managers can empower teams to create a winning productstrategy. We hear a lot about strategy and that product managers need to create a productstrategy. In practice, what does that mean and how does a productstrategy help you be more successful? 2:31] What is strategy?
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According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. What is customer satisfaction?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.
They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. One swipe, and your user is back in the app. Your app users have rhythms.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience. What is UX analytics?
Tracking the right usermetrics helps you precisely identify issues in the productexperience rather than feeling lost in a sea of data. In this article, Ill cover 10 crucial usermetrics every product manager should track to turn data into decisions that increase product adoption.
For me, effective mobile app onboarding is the difference between new users looking around our app and disappearing right after, or understanding our app value and becoming engaged users. This is crucial as data reveals that the average mobile app loses 77% of users within its first 3 days, and about 90% within the first 30.
Product-Led Growth (PLG) is a powerful strategy that has revolutionized the SaaS and tech industries. By placing the product at the center of the growth strategy, PLG drives customer acquisition, conversion, and retention through exceptional productexperiences.
We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product. Stage #1: Awareness.
Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Effective onboarding is also necessary to set your users up to use your app successfully.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
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Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? Given that we have finite engineering and product resources, what is the path forward?” What would that balance look like? What Does Growth Really Teach Innovators?
Before solving the case, let’s first understand the fundamentals of product-led growth, something that is not complete without mentioning a few best-of-breed products. Grammarly, DropBox, Slack, Zoom are synonyms of product lead growth. Lower CAC (customer acquisition cost): The lower the sales cycle better the CAC.
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers.
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Most advice on app retention strategies out there is copy-paste fluff. Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. When I started digging into the retention strategies of successful mobile apps, I noticed a pattern. Did the user discover a core feature?
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Try to understand what the in-app user journey is like.
At Userpilot, NPS is an integral part of our product. But lets be honest, NPS sucks at times. This is mainly because NPS was sold as a quantitative metric that is the ultimate indicator of growthespecially in product management. This metric ended up being adopted by companies in every industry.
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Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.
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