Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But being product-led goes beyond revenue; it’s about creating a product-led organisation.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

The Product Coalition

FEBRUARY 9, 2021

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building. This provides a step by step approach to iteratively building product ventures. Venture Building 1. by Justin?—?Takes

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Books User Testing Product Research Inbound 184

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Value Propositions.

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Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy.

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Outbound Customer Experience Education Airlines 112

BrainMates

SEPTEMBER 19, 2022

In the Workforce Solutions sector, they offer a variety of cloud-based workforce management solutions that keep HR and payroll data up-to-date and ensures more than 2400 Australian and New Zealand businesses recruit, develop and pay the right people, at the right time, every time. How is your product team set up at ReadyTech?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Network Makes Product Better. Paid Marketing.

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User Testing Strategy Product Research Outbound 90

Gainsight

JANUARY 18, 2021

Zuora is a Silicon Valley-based company with customers and offices all over the world. Zuora wants its customers to transform and manage their subscribers by empowering them with the right understanding and flexibility surrounding the subscription business model. From BCG, he bridged over into more customer-facing roles.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Average Annual Revenue Per User - What the average $$ you make from a customer/user per year. CAC Spectrum. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Bain Public

NOVEMBER 4, 2018

The empathic component is what makes a product manager special. In a field that values objective performance, spending your time on empathic interaction is perceived as a waste of time because is not measurable. In some organizations, the strategy/decision making (roadmap) happens without product management.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Intercom, Inc.

DECEMBER 3, 2020

On the last Built for You episode, we talked about how customer feedback informs the features we build at Intercom. For this virtual panel, we’ve gathered the team that made it happen: Thomas Creighton de Farias – Senior Product Education Producer. Alex Potrivaev – Senior Product Designer. Nicole: I’m Nicole.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Userpilot

AUGUST 14, 2023

But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. What is a product-led growth (PLG) flywheel?

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Have you had this experience?

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Weak Development Team Outbound User Testing Research Software 162

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gamifying onboarding.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Mironov Consulting

FEBRUARY 6, 2020

But this raises three broad questions: Shouldn’t we spend more time choosing our specific KPIs (or OKRs) than deciding whether to adopt metrics in general ? So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

DECEMBER 20, 2018

Sujan has seen first-hand just how powerful chatbots can be – greater efficiency, accelerated sales cycles and better customer experiences. As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. Short on time? Chatbots shouldn’t pretend to be human.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. You spend half of the time on diagnosis, another 40 percent on the tenets, and 10 percent on coherent actions. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Andrew Chen

MARCH 18, 2019

And their motivations — in particular, to spend time with friends, to date, to be able to earn more, to find better work over their careers, to take care of their pets, etc., also stay constant over time. But if a product allows people to tap into a pre-existing motivation but in a new, fresh way, then I’m interested.

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User Testing Data Visualization Customer Experience Customer Feedback 94

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 91

Research Software User Testing Outbound Marketing 91

Andrew Chen

MARCH 18, 2019

And their motivations — in particular, to spend time with friends, to date, to be able to earn more, to find better work over their careers, to take care of their pets, etc., also stay constant over time. But if a product allows people to tap into a pre-existing motivation but in a new, fresh way, then I’m interested.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. We’re here to give you a detailed understanding of customer success best practices. Another important aspect of growth is your ability to retain and renew your existing customers. Continue reading, if you want to learn: What is Customer Success?

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 17, 2022

In this episode, our own Product Manager Mathew Cropper sat down with John to chat about what it means to be a product evangelist and how product management can be a force of change within an organization. Short on time? I settled down as time went on and started to get increasingly more focused on product management.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151