The Product Coalition

JANUARY 11, 2023

When I start to learn about product management, it seems PMs do a lot of things related to data, research, user experience, and dealing with other teams such as design, engineering, etc. Product management and UX design both strive to understand user needs, create valuable experiences, and continuously innovate products.

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Gainsight

NOVEMBER 23, 2020

As the Customer Success function matures, it’s increasingly clear that Customer Success Operations (CS Ops) plays a critical role in driving effectiveness and efficiency just as Sales Ops does for the Sales function. Jeff is the Senior Manager of Customer Success Operations. . Operational reporting. Systems enablement.

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Gainsight

APRIL 21, 2022

As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. You will learn everything from utilizing product analytics and product adoption strategies to career advice for Product Management professionals. .

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Gainsight

APRIL 2, 2021

Have you ever heard the one about the client that “was a little different than your other customers?” In the Customer Success world, this scenario has become a bit of a joke. So when a Customer Success leader, as one of OUR clients, tells us about how different they are, it’s reasonable to be a bit skeptical.

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Agile Velocity

MAY 14, 2020

They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. Agile is an iterative approach that focuses on collaboration, customer feedback, and small, rapid releases in order to satisfy the customer through early and continuous delivery of value. Customer Satisfaction.

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Gainsight

JULY 6, 2021

We’ve already shared why customer visibility is crucial to improving internal customer strategy and overall customer health. Now we can take this to the next level and figure out how to automate some standard CS processes, giving your CSMs the bandwidth to be true strategic advisors to your customer base.

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Gainsight

AUGUST 5, 2022

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Core CSM competencies.

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Gainsight

MAY 3, 2022

Snagging one-time customers and walking away won’t cut it if you want your Product team to grow. Expansion revenue is money that your company generates from your current customer base. Some common examples include any revenue you earn from upselling, cross-selling, and securing upgrades from existing customers. Wondering how?

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Gainsight

NOVEMBER 16, 2021

Instead, the product-led flywheel focuses on the user experience at different stages of the user’s journey. On the inner circle of your flywheel, visualize the different segments of your users based on their stage of their product journey. Active customers. Loyal customers. It speeds up over time.

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The Product Cafe

JANUARY 18, 2024

We've been following them for a long time and are really grateful for their unique insights. He is a key advisor and speaker known for his product strategy insights. Enzo Avigo A ten-year veteran in Product Management, focusing on user experience and product strategies. I totally get you!

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Intercom, Inc.

DECEMBER 10, 2018

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. Guide your user’s experience. Capture user feedback.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

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Product Bookshelf

AUGUST 22, 2016

Customer analytics. User and customer empathy. IDEA : How do you create a product that constantly engages the customer? The solution is to develop an emotional ‘hook’ that fundamentally changes user behavior. By doing so, your product becomes part of your customers’ habits and daily routine.

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Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. Let’s get into it. That’s a product tour , and you should avoid those.

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Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Putting $125M to work for you, our customers. Lessons learned from scaling a team. Eoghan McCabe, CEO.

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Gainsight

JUNE 11, 2021

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

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The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned. So let’s talk about mini-research.

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Gainsight

MARCH 9, 2020

As the authors of The Customer Success Professional’s Handbook , Ashvin and Ruben are two of the world’s foremost experts on the emerging customer success movement, its role in modern business, and best practices in both strategy and tactics. to drive better customer-centric decision-making.

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The Product Coalition

JANUARY 30, 2019

You define success and are data-driven. That you won’t find in the typical “PM handbook”. Empathy Creator Not customer advocacy, not user research, not metrics. The ability to visualize the world from someone else’s perspective and understand their feelings. What if everyone on the team had empathy for your users?

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DISQO

JUNE 15, 2015

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.

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The Product Coalition

AUGUST 26, 2019

There were many product lines and different versions of the same products made to meet different customer needs. Modularization can manage the complexity and customization in product development. For software products : design interface, data sets, infrastructure ?? One way to define these functions is to trace the user flow.

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DISQO

JUNE 15, 2015

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.

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DISQO

JUNE 15, 2015

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.

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Product Research User Testing Technical Review Data Visualization 40

The Product Coalition

MARCH 23, 2018

As a result, a lot of product decisions are made on gut feeling, incomplete information, the loudest voice in the room, and the most demanding customers. Items that make it into SaaS products often don’t align with the company’s strategy to support growth or help existing customers reach their desired outcomes. You lack the context.

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Sequent Learning

APRIL 22, 2019

While not all targeted for product managers, we have found these books to be accessible, helpful, and filled with tools to contribute to the success you deserve. This book will push and inspire product managers to develop remarkable, customer-centric products. The Business Acumen Handbook by Steven Haines.

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Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?

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Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

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Imaginary Cloud - Design

JULY 2, 2020

In a time when there was very little acknowledgment about the importance and the role of design, when design was mainly done by developers and with very little user awareness. User friendly: How the hidden rules of design are changing the way we live, work and play. ? They were landmarks, in their time.

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Product Bookshelf

JANUARY 3, 2017

Sprints enable you to get answers to key product and service questions in just five days. The process moves through identifying questions, creating solutions, storyboarding, prototyping, and testing with customers. A sprint is a five-day structured process used to resolve a big open question facing a product or service team.

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Gainsight

NOVEMBER 10, 2021

Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. Within a product-led growth strategy, you use your product as the fundamental tool to acquire new customers, retain users, and grow. Back your product roadmap with data.

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Sachin Rekhi

MARCH 1, 2020

I have the most perspectives and insights to share in these domains because I live and struggle with them each and every workday. I'm often given the feedback that many of my essays apply equally well in roles outside of product management and I certainly think that's true. The Hierarchy of User Friction. Fundamentals.

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Gainsight

MARCH 29, 2022

Product-led growth is a business strategy that’s centered around strengthening your product and improving your user’s experience. Within the strategy, you use your product to accomplish everything from acquiring customers and improving onboarding to increasing retention, enhancing adoption, and expanding the company. The result?

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The Product Cafe

DECEMBER 12, 2023

Have you ever wondered why, despite listening intently to your customers and diligently building the features they ask for, your product still struggles to gain traction? The Product Death Cycle emerges when we build features based on customer feedback but still see low usage. Are You Trapped in the Product Death Cycle?

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Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom. Want more advice like this?

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The Secret PM Handbook

MAY 18, 2017

Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. If we don’t put the knowledge in, the our users have to figure it all out themselves. If we don’t put the knowledge in, the our users have to figure it all out themselves.

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Gainsight

NOVEMBER 16, 2021

You know you need clear user data to fuel growth, but with desktop or on-premise applications, that user experience might be getting fragmented or jumbled. . Desktop or on-premise applications are software products that run directly on the user’s servers. Especially for enterprises, unifying data is important for growth.

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Gainsight

MAY 10, 2021

The recent proliferation of streaming services has led to an abundance of original content. Top Picks: Simplifying Customer Success Track. Spotlight: Lorna Henri, Vice President of Customer Success at Modern Health. Topic: Launching Customer Success Fast. Lorna is the VP of Customer Success at Modern Health.

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