Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Alchemer Mobile

OCTOBER 14, 2021

What have been your favorite ways to connect and get feedback from your customers? He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck. ? .” ” Lesson 4: What have been your favorite ways to connect and get feedback from your customers?

Technical Review 245

Technical Review User Testing Data Visualization Product Management 245

Product Talk

AUGUST 4, 2021

This gave me a great feedback loop to measure the efficacy of my content. Some teams got stuck because they couldn’t find customers to interview. Luckily I got plenty of feedback to fuel me. I knew I needed more feedback. So I added another feedback loop. My Early Readers gave invaluable feedback.

Product Research 299

Product Research Books User Testing Research Software 299

Product Innovation Educators

JULY 29, 2024

ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. This failure led to a crucial question: What if we knew beforehand how customers would judge our product? ” This question led to valuable insights.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

User Testing 183

User Testing Customer Experience Customer Feedback Product Strategy 183

Gainsight

APRIL 11, 2025

Most companies adopting customer community solutions are aware of the key features needed to get started. How do you capture that certain je ne sais quoi that makes your community become a home for everything your users need? What Does a Vibrant Customer Community Look Like?

Customer Feedback 59

Customer Feedback Customer Experience User Testing Feedback Software 59

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. What should I do?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Alchemer Mobile

NOVEMBER 23, 2021

What have been your favorite ways to connect and get feedback from your customers? Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams. ?WATCH ” What have been your favorite ways to connect and get feedback from your customers?

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

Product Innovation Educators

FEBRUARY 1, 2021

Product managers must communicate their ideas to others in ways that are clear and solicit feedback. Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing. We evolved from infographics to motion graphics, interactive eBooks, and other visual media.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Use words and phrases that are common among your target customers. What gets their attention?

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

JUNE 8, 2023

Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. The time for renewal is fast approaching on one or more accounts.

Customer Feedback 130

Customer Feedback Customer Experience Data Visualization Product Research 130

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 174

Customer Experience User Testing Customer Feedback Data Visualization 174

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). With time, you can learn quite a bit about your users, your platform, and just how important it is to challenge your assumptions.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

The Product Coalition

JULY 2, 2022

After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. I immediately knew that it meant that I must listen even more carefully than I intended to since I have the responsibility of bringing Marty Cagan’s insights back home. Stay tuned.

Workshop 147

Workshop Customer Feedback Technical Review Product Research 147

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. Looking to optimize your customer journey touchpoints?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

NOVEMBER 7, 2021

Naturally, I relied on the very talented people at the company to share their insights with me. After a while, I started feeling more comfortable in the cybersecurity world and was able to talk intelligently about my product and the market. I’m talking about your customers. If this quote sounds familiar, you are not alone.

User Testing 175

User Testing Customer Feedback Feedback Software Customer Experience 175

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Usually, you’ll have to fine-tune and customize this method to fit the context.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Centercode

OCTOBER 14, 2020

Making devices compatible with the computers, tablets, and routers that customers use at home. Ensuring they continue to play nicely with the tech devices and software that customers will adopt in the future. Ensuring the setup process is easy enough for the least technical members of the product’s target market.

User Testing 98

User Testing Reporting Tools Feedback Software Customer Feedback 98

The Product Coalition

NOVEMBER 19, 2020

A Growing Market Allergic rhinitis already affects between 10%-30% of the entire world population. A Gap in the Market: Why Allergy Sufferers Need a Personalized Approach Trees, grass & weeds are the main plant types responsible for seasonal allergy. By thinking about users first, ALK reduced their app churn rate by 50%).

Research Software 158

Research Software Data Visualization Healthcare Customer Experience 158

Userzoom

NOVEMBER 27, 2019

If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. Download the library. Samantha Alaimo , Sr.

User Testing 92

User Testing Product Research Customer Feedback Research Software 92

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing? Let’s get started!

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Userpilot

AUGUST 17, 2024

This powerful marketing strategy can significantly boost your conversions and fuel product-led growth when applied correctly. TL;DR Click funneling involves creating a series of interconnected marketing assets to guide prospective customers through a specific conversion process. Looking to get started with click funneling?

Research Software 105

Research Software Feedback Software Analytic Tools Data Visualization 105

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119