The Product Coalition

FEBRUARY 9, 2021

theories, frameworks and approaches?—?for I’ve added a quick summary of the key insights from each book. The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building.

Books 185

Books User Testing Product Research Inbound 185

Intercom, Inc.

AUGUST 17, 2021

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. If it’s an outbound lead, I ask, “Was there something specific in my outreach that piqued your interest?”. What initially piqued your interest?

Product Research 150

Product Research Outbound Inbound User Testing 150

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. We all make mistakes. So you get a lack of clarity.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. If you skip the people, who looks after your customers?“. Onboarding, but make it remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

APRIL 18, 2019

Prospective customers have to be educated. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Investors might not get it.

Outbound 112

Outbound Customer Experience Education Airlines 112

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. It’s essentially a catalog of business strategies, value propositions, and growth strategies from successful high tech companies. ” The LinkedIn case study has an important insights on growth from Elliot Shmukler.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

NOVEMBER 17, 2022

In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. I knew that my product was only going to have ROI for my customers if they were willing to do that. Maybe with regards to strategy or funding.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. A product-led growth funnel is a framework for visualizing the process by which your product converts prospects into customers.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

As a PM, you’re not the expert in how the technology works or how to market it, but instead why it must be built, what jobs it solves for the user, and why it’s the most important thing for you and the team to work on given the constraints. Going into Tesla, I wanted to learn the frameworks and workflows I realized I was missing at Timber.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Intercom, Inc.

NOVEMBER 28, 2018

The good news, particularly if you’re just getting started, is that you really only need two things: a framework for evaluating new tools and a few recommendations to kick off your search. Simple frameworks for choosing your sales tools. Customer relationship management (CRM) tools. The six types of sales tools.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Moving downmarket: Offer self-serve options for individual users. Moving upmarket: Court enterprise customers. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Bain Public

JANUARY 10, 2023

The sales team is going to take esoteric features that are being requested by people that are prospects, they're not even actual customers, but their feedback somehow is going to have more value than the actual customers themselves. Customers are loving it. What aligns with this strategy here of anti-IP?

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Intercom, Inc.

JUNE 8, 2021

Not too long ago, customer support was viewed as a cost center, not a value driver. It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Study after study shows how important a great customer experience is to today’s consumers. That time is over.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound. Inbound and Outbound Success Stories.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. The B2B SaaS marketing space can feel a lot like an echo chamber.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 17, 2022

Customer success, support, and sales teams can be great allies in providing good insights or helping make higher-quality decisions. It’s having a special set of expertise that lets you connect with the customers out in the world and think both about your product, and more broadly, about the challenges of that particular role.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151