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B2B Product Manager Magazine July 2020

Product Management University

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Integrated Products or Integrated Workflows: What Your Customers Really Want.

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B2B Product Manager Magazine October 2020

Product Management University

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. August 2020.

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Customer Value, Underperforming Products, Product Demo Objections and More

Product Management University

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. In This Issue: Blog: High-Octane Product Management.

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B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. We offer a few insights. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. In This Issue. November 2020.

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Transform the way you share your work: Tricks from Hollywood’s publicity playbook

Intercom, Inc.

Seeking feedback at various stages of a project helps avoid bottlenecks and silos, and ultimately drives business impact. Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. “As

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B2B Product Manager Magazine December 2019

Product Management University

The B2B Product Manager Magazine December 2019 is now available. The common thread is talking about the value of existing or future products without talking about the products themselves. Blog: High-Octane Product Management. The Killer Product Overview: How to Nail It, Verbal or Written! In This Issue.

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The Ultimate List of Product Experience Resources for 2022

Gainsight

Since 2021, we have seen more product-led hypergrowth than in years past. According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. Product Led Growth.