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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Navigating Pushback Resistance to experimentation is a common challenge for product managers.
James shares insights from his research studying companies that consistently launch successful products. His LAUNCH Code framework offers a practical approach to product launch management that any organization can implement. Making Better Launch Decisions James points out common decision-making problems in product launches.
The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of product management leadership.
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. This begs the question: what’s the best way to increase customer retention? The best times to collect customerfeedback.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing product strategy and there is a mountain of techniques and methods available for conducting customer discovery. It allows you to tap into the most influential customers.
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. How to surface feedback misalignment and recognize when it’s time to pivot. How to position your vision as an umbrella for the product strategy. Use Product Management Today’s webinars to earn professional development hours!
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
a time for reflection, community, and gratitude—values that resonate deeply with the dynamics of product management. As product managers, we often focus on metrics, deadlines, and deliverables. Strengthening Relationships Through Gratitude Product managers work closely with engineers, designers, and various other stakeholders.
Gathering and implementing mobile customerfeedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customerfeedback: . How to gather mobile app feedback .
Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.
As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. What is a customerfeedback solution? What is a customerfeedback solution? Step 1: Identify gaps in customerfeedback and set goals.
The product manager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for product managers.
For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. helps its customers monetize their passion and skills and reach their audiences with their own app. During their experience we have to ensure they stay engaged through customer success and support.
Fear not, product managers. It’s going to make you a better product manager than you ever imagined. Taking You Out of Your Comfort Zone Get ready, product managers because AI is definitely going to change your job if it hasn’t already, but you’re going to love it! Imagine directing your product more than managing it.
Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. Fortunately, we have all the insights you’ll need to succeed.
I’ve never felt compelled to write a rebuttal before, but Amanda Hoover’s recent article, “ Product managers rule Silicon Valley. Not everyone is happy about it ,” misses the mark on what product management truly entails. The reality of product management is far from the commanding caricature the title suggests.
I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."
We stay in close conversation with our customers so we can find new ways to make Intercom even better for you and your teams. All of these improvements come directly from feedback from you, our customers, so we can help you to support and engage your customers like never before. Customerfeedback: Hello!
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.
Instrumentation & RecruitmentSetting the Stage for Effective User Interviews Part 2 (of 5) of the UX Research Playbook series Previously in Part 1 of The UX Research Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework.
Which product feedback software should you choose for your SaaS? In this round-up, I cover 21 of the best product feedback software solutions. In this round-up, I cover 21 of the best product feedback software solutions. The choice is tough because there’s no single tool that covers all use cases. Free trial?
Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. Examples of in-app feedback collection.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. The user engagement rate is low.
According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not.
At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult. For mobile app customers, providing mobile feedback tends to involve navigating to a difficult-to-find support center or responding to an email buried in their spam inbox.
Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in product management isnt just about reducing waste. Key Insights: Sustainability isnt an expenseits a competitive advantage. Key Insights: Durability isnt just about longevityits about relevance. Impact-driven sustainability wins.
Product teams respond best when coaching is positioned as a growth tool, not a fix for poor leadership or lack of clarity. Coaching and management must remain distinct : Managers drive performance and business outcomes. Teams that embed it into their delivery rhythm gain better alignment and faster insights.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
“Customer experience” is a ubiquitous phrase. But in a world filled with jargon and buzzwords, let’s get down to what really matters: Understanding how customer experience impacts the bottom line. Customer acquisition. Customer acquisition. Customer experience is all about relationship building. Communication.
Our goal is to create a more user-friendly and efficient application. Transparent Communication with PMs : Initially, we encountered challenges aligning with the product managers expectations. We worked with multiple product managers, each with their priorities and timelines. Project Management and Execution 1.
How product managers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with Ben Lamorte, the world’s most experienced OKR coach and founder of OKRs.com, we explored how product managers and leaders can transform their approach to Objectives and Key Results (OKRs).
The longer they work on their idea, the more invested they become, increasing the likelihood they miss the negative feedback altogether. A lot of these potential users were product managers, which got Kranthi interested in the field of product management and potential use cases for a tool like this. It’s a vicious cycle.
For this month’s Product Talk post, I recorded a video where I consider the difference between product managers and product owners. I want to talk about product managers and product owners. I’ve had several companies ask me if they should be hiring product managers or product owners. Let’s start at the beginning.
When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.
Every insight starts with a story, and every story deserves to be heard. But when your NPS or CSAT campaigns generate thousands of responses, how do you turn all that feedback into real action, fast? The problem collecting feedback: Too many voices, not enough time Lets face it: analyzing feedback is a nightmare.
But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! We wanted to know: Are customers happier in the summer? When’s the best time to solicit feedback? Grumpier in the winter? Media/Entertainment.
Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter? No, not NPS.
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This is unlikely to be the case for disruptive innovations, as I discuss below, as well as specialised products with a comparatively small user base, like tailored IT solutions. Take the original iPhone as an example.
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