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Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Leverage Data: Use findings to guide decisions, reduce uncertainty, and inform future product iterations.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Understanding the Problem Space The primary goal of market research is to validate whether a real problem exists and if customers truly care about solving it.
Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format.
This post references out latest e-guide, CustomerFeedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations.
With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. Companies that simply shrink their desktop questionnaires to fit smaller screens end up with frustrated users and compromised data.
From adding features to modifying the user interface, the directions you can take your mobile app are endless. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.
s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc. The post Gap Inc.
Speaker: Carrie Melissa Jones Founder, Gather Community Consulting
Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. They can use insights, advice, and qualitative data about community members to build successful, promising communities. Register to get practical advice on how to: Present a case for why research matters to various parts of your organization.
Below is a preview of key insights. Customerfeedback is overwhelming , making it hard to separate signal from noise. Communicate trade-offs clearly by tying product decisions to business objectives and user outcomes. Lack of habit formation Users dont build a routine around the product.
Below, well walk you through their three-phase approach (observe, align, deliver), weave in key insights from the live Q&Awhere folks asked everything from What if my CEO micro-manages the roadmap? If your buyer is another product manager, treat them like an external customer. Rogers take : Win them over with real userinsights.
From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Through these insights, you’ll be better equipped to handle the pressures of managing up and leading your product toward success.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. This evolution offers valuable insights for product managers at all career stages.
Speaker: Dean Yao, Director of Marketing at Jinfonet
They also want to provide what their users ask for: reporting and analytics from within the context of the applications they are already using. Empower users with better data presentation and exploration for deeper insights into their data. How reports and dashboards make your products stickier.
It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” Finally in the results phase, I presented the business and product outcomes delivered quantitatively.” I made sure to think about both the end customer experience and the tax expert experience,” says Teeba.
When presenting new ideas, especially those that challenge existing systems, people naturally feel stress. The clear structure helped them present their innovations in a way that made the value immediately apparent to decision-makers. This last component – the easy next step – helps reduce resistance to change.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Address Pain Points Proactively: Regularly ask for feedback to show you value their input and are ready to adjust course. Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust.
Speaker: Amanda Stockwell, President of Stockwell Strategy
Many Product Managers feel quality user research can't keep up with the fast-paced culture of agile teams. However, if you're willing to adapt the right way, you don't have to sacrifice agility or userinsights. Using the right strategy, your agile team will collect qualitative data, interpret it, and integrate it effectively.
“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement? Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty.
Tips and Insights to Create Intuitive, User-Centered DataTables Data tables provide a structured way to organize and manage information, making it easier to analyze and visualize data effectively. Well-designed tables enable users to access, analyze, and act on critical information quickly and accurately.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms.
A high bounce rate might seem like lost interest, but what if users left because they couldnt find what they needed? Thats why you need user session analysis. Beyond the numbers: Understand why context matters Raw user behavioral data can be misleading without context. On the surface, it looks like a win.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customerfeedback, they can cycle through ideas quicker, and find the best ones sooner. Developing multiple solutions to address your customers' major pain points.
After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This is unlikely to be the case for disruptive innovations, as I discuss below, as well as specialised products with a comparatively small user base, like tailored IT solutions. Take the original iPhone as an example.
The skills that make for great managers—providing clear, consistent feedback and articulating the difference between good and excellent—translate remarkably well to creating GPTs that can give your team nearly unlimited access to your insights. And while this may sound like a chore (who enjoys being graded?),
How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Ready to uncover their secrets? Keepreading!
Customer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customer discovery,” not to be confused with user or product discovery! Over the years, I’ve had the privilege of facilitating numerous customer advisory boards for my clients. More on that later.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?
This stage involves gathering qualitative and quantitative data to understand the target users, their needs, behaviors, and pain points. For instance, “ What are the major pain points for our users when using similar products ?” For instance, “ What are the major pain points for our users when using similar products ?”
Which change in users’ behaviour do we want to drive? Hypotheses are only useful if we test them (with customers), to validate or discard them. As an example, our problem statement could be: Customers encounter a series of friction points when embarking on a shopping journey in a large supermarket. But where do we start?
You get something that truly works for you, and we get to connect with people who value what we offer and have the potential to become power users (and sources of sustainable revenue!). Trying to bring in as many users as possible, only to see most of them lose interest before their free trial is even over. The alternative?
Sampling Bias: When Your Participants Doesnt Represent YourUsers Sampling bias occurs when the participants in your survey dont accurately represent the larger user group youre trying to reach. the percentage of the market or total users you need tosurvey). the percentage of the market or total users you need tosurvey).
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). Well start with an overview and explore how AI can take on tasks such as analyzing user data and automated prototyping to help professionals connect with users on a humanlevel.
First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Leverage the wisdom of customers who don’t just want to beat you up about features.
Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. For instance, when presenting a roadmap update, include not only the “what” but also the “why.”
Your job as a product manager is to make sure designers and engineers have crystal clear targets for customer value they can easily hit. Staples of the Product Manager Job Description Most product management job descriptions still list responsibilities for vision, strategy, customer discovery, growth mindset, thought leadership, etc.,
We’re digitizing and simplifying insurance, making it more transparent, easier, and faster for customers. Collecting data at every touchpoint and simplifying the user experience would be a huge effort for old insurance companies. We collect behavior data and customerfeedback to improve the user experience.
Tracking user behavior analytics in mobile apps is a whole different challenge compared to the web. Without a global DOM or easy auto-capture tools, tracking mobile app user behavior takes more planning. So if you want real insights, you can’t just capture clicks at random. Mobiles a different story.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Using structured product discovery questions , teams uncover insights critical for success.
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
We’re zooming in on one aspect of discovery: automating the recruiting process for customer interviews. You may want to speak with existing customers or users. You might want to speak with former or prospective customers. Mohamed’s team runs continuous discovery with different customer segments.
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