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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

This discovery challenged a common assumption that machines would struggle with the emotional aspects of customer research due to their lack of human empathy. Why AI Excels at Finding Emotional Needs Humans conducting customer research are often unconsciously biased toward functional needs.

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

The top and most impactful benefits support leaders have reported from scaling conversational support across their organization are: Improved customer retention (60%). Enhanced customer satisfaction (58%). and collect positive reviews from our customers,” says Vlada Masevich, Head of Customer Success at Survicate.

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How customer support can keep up with customer expectations

Intercom, Inc.

We’ve found that offering new customers real-time support can improve NPS scores by up to 15% and drive incremental growth in new business revenue. With Intercom embedded in Xplenty, customers don’t have to move away from the system to have the conversation. Googling it” has trained an entire generation to help themselves online.

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How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report

DevelopmentCorporate

As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. Meanwhile, for enterprises with deeper pockets, investing over $500K annually in user research has become a competitive advantage particularly in fast-moving industries like fintech, SaaS, or e-commerce.

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Product Decisions: Are Customer Requests Overrated?

Mind the Product

As product managers, we are trained to focus on the customer. We know that customer satisfaction is of paramount importance and that we must do everything in our power to make customers happy. Don’t get me wrong, I have nothing against customers.

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Decoding Business Growth: The Art and Science of Choosing the Right North Star Metric

The Product Coalition

Companies should monitor other KPIs to ensure a balanced approach to growth and avoid potential pitfalls like neglecting user satisfaction or long-term sustainability. North Star Metric: Daily Active Users. Here are some suggestions to attract users and also to actively facilitate their fitness routines: 1.

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How to Create a Customer Experience Management Strategy? (+Best Practices)

Userpilot

The 4 P’s of customer experience are engaged and empowered people (your teams), efficient processes , customizable and user-friendly products , and places (websites, web, and mobile apps) that collectively contribute to exceptional service delivery. What are the 4 P’s of customer experience?