The Product Guy

APRIL 21, 2019

A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard. Customer-centric companies make decisions that drive customer satisfaction.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

UX Planet

MAY 25, 2025

Its not just about getting users to the end of the funnelits about guiding them smoothly and efficiently, ensuring that they not only reach the finish line but do so with a positive impression of yourbrand. Mapping the conversion funnel is much like plotting a roadmap for how a casual browser becomes a devoted customer.

Data Visualization 98

Data Visualization Analytic Tools UX Feedback Software 98

UX Planet

APRIL 17, 2025

While UX is all about creating a delightful customer journey, CRO zeroes in on converting those delightful moments into actual sales. This article is your roadmap to understanding how these two concepts dont just coexist but thrive together, amplifying both user satisfaction and your bottomline. The answer is a resounding yes.

UX 106

UX Customer Experience User Testing Customer Feedback 106

Roman Pichler

SEPTEMBER 13, 2022

The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about. With a validated strategy in place, you are in a great position to build an actionable product roadmap. This includes the stakeholders, the management sponsor, and development teams.

Product Strategy 352

Product Strategy Strategy Vision Product Research 352

Userpilot

JUNE 21, 2024

Wondering how to deliver a positive user experience to your customers? From customer research to in-app experience localization, we show you how to refine your product UX design to delight customers. TL;DR To offer a positive user experience, you first need to understand customer needs and pain points.

User Testing 111

User Testing Customer Experience Analytic Tools Research Software 111

UX Planet

DECEMBER 25, 2024

UX is about smoothing out friction points to make the customer journey from A to B as intuitive and enjoyable as possible. I believe that UX is the art of making users feel valued and cared for, which will drive long-term value. This example highlights the human ROI, the value of UX that goes beyondmoney. Enjoyed this?

UX 106

UX Customer Experience Feedback Software Customer Feedback 106

Alchemer Mobile

DECEMBER 21, 2022

Three retargeting methods to boost customer engagement. Here are examples of a few demographic data categories: Age. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. The more personalized and specific you can get with your outreach, the higher your mobile customer engagement will be.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

APRIL 10, 2024

Focusing on customer retention increases lifetime value by making loyal customers more receptive to upselling. Effective customer retention strategies enhance customer satisfaction , turning repeat customers into brand advocates who attract new customers through positive word-of-mouth.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Customer Feedback User Testing 98

Intercom, Inc.

JULY 14, 2020

This poses a real challenge – how can you increase the efficiency of your support team, while still maintaining the high quality experience your customers want and deserve? The growing tension between team burnout and customer demand. Today, customers expect fast, efficient, and personal help.

Customer Experience 225

Customer Experience User Testing Product Research Customer Feedback 225

Intercom, Inc.

MARCH 16, 2021

But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand.

Data Visualization 202

Data Visualization User Friction Onboarding KPIs Outbound 202

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. How do you identify customer touchpoints?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

MAY 6, 2020

Customer Satisfaction Score (CSAT) is by far the most popular customer service quality metric used across all industries and teams of all sizes. Here’s why CSAT is not enough to draw any finite conclusions on customer service performance: 1. Customers don’t know your quality standards. Yet, 56.6%

Data Visualization 232

Data Visualization Customer Feedback Reporting Tools User Testing 232

The Product Guy

DECEMBER 6, 2018

As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization. During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product.

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Reporting Tools Customer Experience Product Manager Product Management 350

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Alchemer Mobile

DECEMBER 28, 2021

Here are examples of a few demographic data categories: Age. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. For example, young Hispanic adult women who live in California have very differet interests, behaviors, and buying habits than a white elderly men who live in Maine. Nationality.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

JULY 2, 2024

This article will show seven examples of business analytics to highlight its positive impact. Tracking customer behavior improves marketing, enhances user experience , and boosts customer satisfaction and loyalty. Addressing these issues can make the user experience smoother and more enjoyable.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

UX Planet

MAY 29, 2024

Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. it consists of 3 core pillars, users, context, and content. Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room.

Information 98

Information Branding Positioning Research Software 98

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. A sample Userpilot user persona. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

APRIL 22, 2024

How to gather data for customer sentiment analysis Send in-app surveys to collect quick feedback. Track customer behavior for experience insights. Monitor customer opinions on review sites. Examples of customer sentiment dashboards Track changes in sentiment scores over time. A review of Userpilot.

Data Visualization 99

Data Visualization Dashboard Customer Feedback User Testing 99

Userpilot

APRIL 3, 2024

Embracing product-led growth starts with delivering clear, immediate value to users and ensuring they quickly reach the “ Aha! ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. User persona example.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

JULY 22, 2024

By understanding its nuances and implementing effective management strategies, you can turn negative experiences into positive outcomes, boosting customer engagement and loyalty. Impacts of negative word of mouth may include: Customer churn. Decreased customer satisfaction. Lost sales.

Feedback Software 105

Feedback Software Research Software Customer Satisfaction Reporting Tools 105

Userpilot

SEPTEMBER 16, 2024

Real-life SaaS examples of successful market development attempts. Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. Slack localized its product for international markets, boosting its global user base.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

MAY 27, 2024

But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement ! Positive customer perception can lead to brand loyalty, while negative perception (e.g.

Feedback Software 105

Feedback Software User Testing Analytic Tools Customer Feedback 105

UX Planet

OCTOBER 24, 2024

This section helps you clarify how your product or service creates value for your customer segments. The goal is to match the Customer Profile with the Value Map. By ensuring a good “fit” between these two sides, you create a strong value proposition that resonates with customers. Think in terms of hypotheses, not features.

User Testing 106

User Testing Data Visualization Product Research Research Software 106

UX Planet

DECEMBER 6, 2024

Through dynamic content delivery , AI can tailor what each user sees based on their past behavior, preferences, and real-time interactions. This makes the experience feel more relevant and engaging, increasing the likelihood of user satisfaction. Finally, AI-powered user interfaces put humans at the forefront.

Feedback Software 89

Feedback Software Research Software Analytic Tools Data Visualization 89

Product Innovation Educators

DECEMBER 6, 2021

4:39] What’s an example of a company’s digital transformation? For example, Starbucks has done a fantastic job integrating the mobile phone, allowing you to order and pay remotely. Copy and paste the parts that are great and fix the places where the customer experiences pain and is not in a positive emotional state.

Customer Experience 257

Customer Experience User Testing User Friction Research Software 257

Userpilot

FEBRUARY 22, 2024

TL;DR SaaS customer support is the process of assisting customers who use your product. Exceptional customer support boosts customer satisfaction and encourages customer loyalty. As you answer these questions, try to define your ideal customer service experience and create a strategy for achieving it.

Feedback Software 101

Feedback Software Analytic Tools Customer Feedback Customer Experience 101

Userpilot

MARCH 29, 2024

Looking for practical customer journey analytics examples to inspire your own strategy? This guide discusses how customer journey analytics can help you understand customer interactions with your business. Use data analytics tools to analyze customer journeys and spot patterns in user behavior.

Data Visualization 102

Data Visualization Analytic Tools Customer Feedback Customer Experience 102

Alchemer Mobile

NOVEMBER 23, 2020

For example, when I was at StubHub, we sold both paper and digital tickets. This can hold companies back from prioritizing their investment in the mobile customer experience. First off, if you’re successful, your customer should LOVE your product. Q: What are the barriers that usually block the path to transformation?

Product Research 235

Product Research Product Manager Product Management User Testing 235

Usersnap

DECEMBER 20, 2024

Then these elements dont just explain updates; they invite users to engage, learn, and stay excited about whats your next big thing! In this blog, were diving into actionable tips, examples, and templates to help you craft release notes that educate, inspire, and drive adoption. Feature Release Template Example 2.

Data Visualization 52

Data Visualization Feedback Software User Testing Customer Feedback 52

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market. User persona example.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Alchemer Mobile

JUNE 4, 2019

This in-app analytics tool helps companies make data-driven iterations to their apps and gain a better understanding of how product changes impact customer satisfaction. Customers are also able to select what event data they’d like to pass through to Apptentive through flexible controls. Apptimize specializes in A/B testing.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Intercom, Inc.

AUGUST 5, 2020

At Intercom, we’ve worked hard to find a way to do both – to provide a great customer experience and operate with the efficiency that our company and team needs. More than that, by balancing both, we’ve been able to achieve what often feels elusive: positive revenue impact. Are you Zappos – or are you Comcast?

Customer Experience 205

Customer Experience Customer Satisfaction Positioning Article 205

Roman Pichler

JANUARY 8, 2019

While this approach works, I wastes the opportunity to innovate and create more value for the users and business. Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? Take Microsoft Office as an example.

Product Research 225

Product Research Customer Experience User Testing Analytic Tools 225

Userpilot

SEPTEMBER 21, 2023

Looking for user behavior analytics examples to get your inspirations rolling? In this article, we broke down different examples and how to implement them for your product. We’ll also cover behavioral analytics tools you can use to understand users better and create flows to boost product experience.

Data Visualization 105

Data Visualization Analytic Tools User Testing Customer Feedback 105

Intercom, Inc.

DECEMBER 8, 2020

For example, you might identify patterns in your attrition rates (metric), indicating whether or not your intention to increase customer satisfaction rates for the quarter (KPI) is on track. It can also guide your hiring process if increasing headcount is required to guarantee 24/7 coverage for customers.

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Onboarding KPIs Customer Feedback Data Visualization Customer Experience 212

Userpilot

MAY 30, 2024

In this article, we’ll explore the steps to establish an effective feedback loop and provide real-world examples. TL;DR A customer feedback loop is a process where feedback from users is collected, analyzed, and applied to improve a product. This boosts customer satisfaction and fosters loyalty and trust.

Product Research 104

Product Research Feedback Loop Feedback Software User Testing 104