The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

Research Software 148

Research Software User Testing Product Research Testing 148

Userpilot

JUNE 21, 2024

Wondering how to deliver a positive user experience to your customers? From customer research to in-app experience localization, we show you how to refine your product UX design to delight customers. TL;DR To offer a positive user experience, you first need to understand customer needs and pain points.

Customer Experience 111

Customer Experience User Testing Analytic Tools Research Software 111

Intercom, Inc.

JULY 14, 2020

This poses a real challenge – how can you increase the efficiency of your support team, while still maintaining the high quality experience your customers want and deserve? The growing tension between team burnout and customer demand. Today, customers expect fast, efficient, and personal help.

Customer Experience 224

Customer Experience User Testing Product Research Customer Feedback 224

Userpilot

JUNE 28, 2023

To help you understand your different user personas , your customer feedback questions should reveal your users’ jobs , goals, and objectives with your product. To analyze customer experiences , your customer feedback questions should gauge overall customer happiness with your product or service.

User Testing 98

User Testing Customer Feedback Customer Satisfaction Feedback Software 98

Userpilot

OCTOBER 3, 2024

And the easiest way to establish this connection is by learning how to improve CSAT (customer satisfaction). In this article, we explore proven techniques to help you increase customer satisfaction, from feedback collection to customer education and personalization. What is the customer satisfaction score (CSAT)?

User Testing 105

User Testing Product Research Data Visualization Customer Experience 105

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

UX Planet

OCTOBER 24, 2024

This section helps you clarify how your product or service creates value for your customer segments. The goal is to match the Customer Profile with the Value Map. By ensuring a good “fit” between these two sides, you create a strong value proposition that resonates with customers. Success Metrics: How you’ll measure success.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Alchemer Mobile

JUNE 4, 2019

We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Incorporating these tools into your customer experience tech stack will drive more engagement, deliver high-quality customer feedback, and help inform your product roadmap.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Alchemer Mobile

FEBRUARY 2, 2021

These steps are designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

JULY 28, 2021

This huge increase in time saved enabled the team to manage the high number of support queries they were receiving across their global markets, maintain fast response times, and provide customers with quicker resolutions – all without increasing the team’s headcount. “We Boosting customer satisfaction through efficient, personalized support.

Reporting Tools 239

Reporting Tools Research Software Inbound Customer Experience 239

UX Planet

DECEMBER 6, 2024

Rapid prototyping and building user journeys is one area where AI shines, enabling teams to quickly create, test, and iterate on design concepts. This fast-paced testing accelerates design cycles and helps refine products in lesstime. This partnership boosts efficiency and ensures that designs remain user-focused and innovative.

Feedback Software 89

Feedback Software Research Software Analytic Tools Data Visualization 89

Product Innovation Educators

DECEMBER 6, 2021

Copy and paste the parts that are great and fix the places where the customer experiences pain and is not in a positive emotional state. I think of design thinking in three key parts: Prepare to ideate: Empathize with the customer and define the customer’s problem. Test your ideas: Prototype and test.

Customer Experience 257

Customer Experience User Testing User Friction Research Software 257

Alchemer Mobile

NOVEMBER 23, 2020

Rather than try to duplicate features 1:1 across desktop, mobile web, and mobile apps, one of the ways that I’ve leveraged the mobile channel before is as a test bed for new, cutting-edge features. First off, if you’re successful, your customer should LOVE your product. How can you track the value of mobile strategies?

Product Research 235

Product Research Product Management Product Manager User Testing 235

Userpilot

JULY 31, 2023

What A/B testing metrics should you choose? As well as provide 10 A/B testing metrics that can lead your SaaS to achieve measurable business goals. The best A/B testing metrics for your business should be aligned with your business goals, be part of a metric framework , and determine what metrics are primary or secondary.

Onboarding KPIs 98

Onboarding KPIs User Testing Product Research Analytic Tools 98

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Customer Experience 105

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. According to VWO, companies conducting regular A/B tests see an average 49% increase in conversions VWO,2023.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Userpilot

JULY 9, 2024

Evaluate the effectiveness of your customer experience strategies by tracking relevant metrics and conducting granular behavior analysis. Continuously refine your approach through experimentation and testing to maintain a positive impact as customer needs evolve. What are the 4 P’s of customer experience?

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Alchemer Mobile

FEBRUARY 24, 2022

We’ll cover all of the different ways in which to track customer sentiment in the rest of the post here. In short, tracking customer sentiment helps you understand three major metrics that can impact your current and upcoming campaigns: Overall customer satisfaction : How happy are your customers with the quality of your product?

User Testing 246

User Testing Customer Feedback Feedback Software Customer Experience 246

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Define your positioning and messaging to get a clear idea of how you’ll promote your product once it’s ready for your target market. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

MAY 30, 2025

For example, Headspace users don’t want meditation features; they want to feel calmer. Test for interconnection. High session times masking frustration and task failure and impacting user satisfaction. Feature adoption hiding user workarounds for broken functionality. Confidence?

Analytic Tools 104

Analytic Tools Data Visualization Feedback Software Product Research 104

UX Planet

SEPTEMBER 14, 2024

Discover how to enhance user experiences by leveraging quantitative research, usability testing, and A/B testing to make informed, data-driven design decisions that lead to measurable results. Recruiting and Screening Participants Purpose : Recruiting the right participants for your surveys or usability tests is crucial.

Data Visualization 94

Data Visualization User Testing Product Research Research Software 94

Userpilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. Get started with Userpilot!

User Testing 105

User Testing Data Visualization Product Research Testing 105

Userpilot

JULY 10, 2024

A customer experience strategy revolves around tracking customers’ sentiments and perceptions about interactions with your brand across all touchpoints and aims to improve customer satisfaction. Customer experience has a broader scope, covering all customer perceptions. What is customer experience?

Customer Experience 110

Customer Experience User Testing Customer Feedback Data Visualization 110

Intercom, Inc.

MAY 22, 2018

User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. Evaluative research tests the validity of different design directions, so it’s often used in the concept and design phases of product development. Align cross-functional teams.

User Testing 223

User Testing Product Research Research Software Customer Feedback 223

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

Product Research 104

Product Research User Testing Analytic Tools Data Visualization 104

UX Planet

MARCH 29, 2025

Conversely, positive experiences encourage repeat visits and foster lasting relationships. By dedicating resources to refine these moments, businesses can enhance conversion rates, drive up sales, and minimize customer turnover. Enhancing Brand Image: Theres a direct link between user satisfaction and brand perception.

Feedback Software 66

Feedback Software UX Weak Development Team Research Software 66

Userpilot

DECEMBER 6, 2022

‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product management team. Iterative testing and customer discovery allow teams to validate ideas and evaluate solutions before investing any money into their development. Test before you build.

Onboarding KPIs 98

Onboarding KPIs Product Research Feedback Software User Testing 98

Split

MARCH 31, 2023

Testing in production is a software testing method that involves running tests in a live, real-world environment. This type of testing allows organizations to deploy new features and test their performance or run tests to observe how the system responds to different user inputs.

User Testing 97

User Testing Product Research Testing Customer Experience 97

UX Planet

DECEMBER 6, 2024

Increased user satisfaction: When users find a learning app design easy to navigate and visually appealing, they are more likely to enjoy their educational experience. Satisfaction leads to positive reviews, recommendations, and increased user retention. Examples include Moodle and Blackboard.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

The Product Coalition

DECEMBER 21, 2021

It is quite common for a PM interview, but the type of answers expected from the panel varies with the role and position offered. Now quickly demonstrate the discovery and test hypothesis for potential use cases aligned with the Airbnb mission, vision and strategy? How many of you came across Airbnb case studies during an interview?

Product Research 179

Product Research User Testing Research Software Travel 179

Roman Pichler

JANUARY 8, 2019

If you find it hard to justify carrying out the necessary discovery work, then look at the inaction risk, the risk of not making the necessary changes and providing a carbon copy of your product: Which benefits would you lose, such as increasing user satisfaction by simplifying the product and saving maintenance cost by removing features?

Product Research 224

Product Research Customer Experience User Testing Analytic Tools 224

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. What is customer feedback? Passive customer feedback example from Slack.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

OCTOBER 20, 2024

Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. When a customer refers someone — be it a friend or family member — and the referred party makes their first purchase, both receive $5 off. Increase user retention.

Onboarding KPIs 102

Onboarding KPIs Customer Experience User Testing Customer Feedback 102

The Product Coalition

OCTOBER 30, 2023

Here is an example: Objective: Increase customer satisfaction by 10%. Key Results: Reduce the number of customer complaints by 50%. Increase the number of positive customer reviews by 20%. Increase the customer satisfaction score on our website by 3 points. What problem does it solve for them?

Roadmap 147

Roadmap Feedback Software Onboarding KPIs User Testing 147

Usersnap

FEBRUARY 24, 2025

Engaging in a well-structured product discovery process enables teams to move beyond assumptions and build solutions that drive true user satisfaction. Conducting user research , including surveys and interviews, is essential for understanding target users and refining product features.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 16, 2024

Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value. Not to be confused with customer experience , which is broader and envelops all interactions a user has with your company, not only those specific to the product.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Research 105