Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

The Product Coalition

OCTOBER 29, 2018

Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. AKA “LinkedIn for startups.” every now and then you can read about a startup that just raised a big round of funding. inbound) Recruiter ?—?depending What is its exit strategy? AngelList ?—?AKA

Inbound 60

Inbound Product Research Startups Weak Development Team 60

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. I’m super excited.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. Nico: Definitely. Nico: Definitely.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

JANUARY 8, 2019

Pulse, hosted by Gainsight, is the definitive learning and networking event for customer-driven professionals looking to grow their business and career. INBOUND | September 3-6, Boston, MA. At INBOUND, you’ll find over 200 breakout sessions, networking events, and keynotes from notable names like Shonda Rhimes and Deepak Chopra.

Events 45

Events Inbound Data Visualization B2B 45

Brian Balfour

JULY 18, 2017

The reason is because most startups need to keep their payback period to less than one year. Let's return to the definition of Channel Model Fit, that channels are determined by your model, and look at why that is. Average Annual Revenue Per User - What the average $$ you make from a customer/user per year. CAC Spectrum.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. And you definitely felt that. We have business development doing inbound and outbound.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Brian Balfour

OCTOBER 13, 2017

Those numbers didn't feel reasonable for our current definition of the market. This new market definition was much bigger and the Model Market fit equation made a lot more sense. . Content and inbound sales was the bread and butter of HubSpot's history. But in a company full of experts around the channels, it just didn't work.

Framework 111

Framework User Testing Customer Experience Inbound 111

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. And so after a few more years doing that, I left and joined a startup.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Andrew: Definitely. Adam: What drew you back?

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Lenny Rachitsky

MARCH 12, 2024

Creating a mix is a great strategy because it helps the world discover unknown-but-wisdom-rich people while still bringing listeners in with known names. Some of these inbound requests have turned into great episodes, but I find this channel to be the least helpful for finding great guests. based startups. See point #1 above.

Technical Review 136

Technical Review Analytic Tools Research Software Feedback Software 136

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. And it was it was product marketing it looked at it smelled like product marketing. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. And it was it was product marketing it looked at it smelled like product marketing. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

NOVEMBER 23, 2022

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. Patrick: Yeah, totally.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. For us, it was clear that startups and small businesses were the types of businesses we understood.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. Dave: So, segmentation definitely plays a part of it? That’s why it’s crucial to have an automation strategy to eliminate low-value work.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Andrew Chen

MAY 14, 2018

[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and future growth strategies. Andrew: Definitely. That seems to be when they changed their strategy. Hope you enjoy! -A].

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. Tim Barker, CEO, DataSift.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. Transcript.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. Kieran : This is really part of trying to figure out that product-led growth strategy. And our tech has gotten a lot better for bigger companies. That’s what helped us to grow.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

SEPTEMBER 20, 2018

We recorded a free-flowing conversation for the podcast, where we flipped the script and interviewed each other about everything from how to stay relevant in marketing to strategies for digging into tricky metrics. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99