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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Some 84% of people trust online reviews as much as a personal recommendations, reason enough why every business should be concerned with who reviews their product and what they have to say about it. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? This means crafting a message strategy that truly engages its recipients on a regular basis. The anatomy of an effective message. Example messages that facilitate customer engagement.

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Net Promoter Score Definition: Your Key to Customer Loyalty Insights

Userpilot

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. Bain & Company, the originators of the NPS system, suggest that an NPS above 0 indicates positive customer sentiment , while a score above 20 is considered favorable, and anything over 50 is excellent.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

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2022 in review: Highlights from this year’s best conversations

Intercom, Inc.

An area we paid a lot of attention to was our own internal rate of productivity and efficiency, and we kicked off a project to evaluate everything, every process, every step, every part of how software goes from idea through to live production. Paul Adams: Yeah, it definitely did. And principles, by definition, are guidelines.

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

A practical look at how and why software designers can ensure digital services can be used by everyone. Governments maintained this position not just by imposing lockdowns, but unintentionally endorsed the idea of using online services whenever and wherever possible. A new emphasis has been placed on access to software for everyone.