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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

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Demo Content 101: How to Use It Correctly in SaaS

Userpilot

If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a social network.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Here, your goal is to offer a smooth first-time user experience as they explore and realize the value of your product.

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

article thumbnail

The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

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The 7 Best SaaS Analytics Software of 2021

Userpilot

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Marketing Analytics Tools for SaaS.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Prepare your team.