The Secret PM Handbook
AUGUST 18, 2017
A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. The first one is about “how to demo.”
The Secret PM Handbook
AUGUST 18, 2017
A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. The first one is about “how to demo.”
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The Secret PM Handbook
AUGUST 18, 2017
A Sales Demo Challenge. Even though we had a lot of customers successfully using it for agile projects, the sales engineers felt severely challenged because we didn’t have the features to show in the sales demo. Doing a great job of go-to-market is one of my passions. The first one is about “how to demo.”
The Secret PM Handbook
OCTOBER 9, 2018
We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. Making sure the pitching and demoing is about the prospect and her problems and not about the product. Follow the rules.
The Secret PM Handbook
MARCH 28, 2018
In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.
The Secret PM Handbook
MARCH 28, 2018
In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.
The Secret PM Handbook
FEBRUARY 20, 2018
Then the sales person can talk about how we address those challenges, and schedule a demo to show how we address them. Would you like my team to show you how we address resource management in a demo next week?” We can show how we solve this resource management challenge during a demo. The competitors are they looking at.
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