Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software User Friction White Paper 91

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Intercom, Inc.

MAY 8, 2018

For marketers like me, this is an incredibly powerful concept. At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. For our website visitors, our most important goal was to put product demo resources front and center.

Messaging 176

Messaging Customer Experience Customer Communications Positioning 176

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 159

Marketing Customer Experience Advertising Branding 159

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Book a demo to learn more. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led growth business suits products that meet unique market needs, have a quick value realization for users, and fit a freemium model. Read on to learn all about this product-led growth model.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

APRIL 22, 2024

Offering personalized demos to show the product’s value and encourage deeper engagement. Using targeted in-app messages to guide users through key features effectively. Book a demo to give it a try. For instance, you could invite customers to schedule a live demo. Live demo invitation with Userpilot.

Analytic Tools 99

Analytic Tools Feedback Software Research Software Customer Experience 99

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Get the demo to see how!

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Book a demo now to begin. This article shows you how. In-app strategies for converting free or trial users to paying customers. Focus on the right customer acquisition channels.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. Marketing segmentation comes in handy here. In this article, we cover: How is marketing segmentation used in customer retention? How does market segmentation help customer retention?

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98