Product Talk

SEPTEMBER 1, 2021

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. Lisa was a product manager we featured in a Product in Practice called Tackling Big Hairy Product Challenges with Continuous Discovery and in Chapter 13 of the book. Sales and Marketing.

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Product Research User Testing Technical Review Data Visualization 221

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. Why not try a Userpilot demo to see how easily you can trigger surveys inside your app? What is a product satisfaction survey?

Product Research 93

Product Research Data Visualization Analytic Tools Feedback Software 93

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? Book a demo to learn more! Voice of the customer questions to conduct market research Send these surveys when planning product launches or revising your marketing and product strategies.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Mind the Product

JULY 24, 2018

Pilot units can be used most effectively for sales and marketing purposes: demo samples, collateral development, trade show inventory, and so on. The question for the product manager is how many units should be allocated for these purposes. Product launch is an authorization to accept orders. Pricing is set.

User Testing 74

User Testing Management Management Feedback Software 74

Userpilot

MAY 14, 2023

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. If you want to see how Userpilot can help you gather in-app feedback for actionable insights, book a demo today ! These are typically used to conduct market research. What is customer feedback?

Feedback Software 97

Feedback Software User Testing Customer Feedback Analytic Tools 97

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep. Timing is everything.

Customer Experience 71

Customer Experience User Testing Weak Development Team Development Team Review 71

ProductPlan

FEBRUARY 22, 2023

The internal pressure to deliver faster and more frequently often leaves product teams feeling like they have to slim down the scope of a feature, change the architecture, or make design decisions, all in the name of expediency. Thankfully, the product development lifecycle doesn’t always have to exist in a pressure cooker.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Userpilot

OCTOBER 16, 2022

So why not try a demo to see for yourself? Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. A truly personalized product experience delivers customer value according to their specific use case, job to be done (JTBD) , and stage in the journey.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Mind the Product

OCTOBER 2, 2018

Either way, it is better to fail early than after the product launch. Alongside qualitative interviews to keep validating the product idea, we assess the market potential quantitatively e.g. by making use of landing page tests. Product Discovery in Action. Week 1 is for the product managers to gather information.

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Product Research Reporting Tools Research Software User Testing 97

The Product Coalition

SEPTEMBER 28, 2018

By Andre Theus, Vice President of Marketing at ProductPlan Being the product manager in any industry can be an exhausting undertaking. Managing your product’s backlog. Product demos. This is usually a slow process, which is why most products don’t become mega-monster-super-duper successes right out of the gate.

Research Software 60

Research Software User Testing Customer Experience Product Management 60

UX Studio

JUNE 30, 2023

San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency. We also develop products of our own, namely UXfolio, Copyfolio, and Archifolio.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Book a demo to learn more!

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Most of those new signups will look at your product once and, for a multitude of reasons, never come back.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

JUNE 8, 2021

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! User Research and Survey.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

PMLesson's Ace the PM Interview

MAY 4, 2020

Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. This may include building demo videos or working with marketing to get press about the upcoming launch. Yes, I actually worked on this!

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 92

Analytic Tools Onboarding KPIs Research Software Product Marketing 92

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. They also manage the product launch and track product performance throughout its lifecycle. Product managers are relatively well-paid. What is a product manager?

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

JANUARY 18, 2022

Why are product release emails important for a successful product launch strategy? This article covers the why and how behind using emails during new product launch campaigns along with a curated list of new product release emails. Use a product adoption tool for that ( Check out Userpilot ).

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User Testing Feedback Software Research Software Technical Advisors 98

Userpilot

DECEMBER 6, 2022

That said, beta testing in marketing is just as important. In this article, we’re going to walk you through the different types of beta testing, why you need them, and how to run successful beta tests to drive product growth ! The key difference between an alpha test and a beta test is the current stage of the product lifecycle.

User Testing 90

User Testing Data Visualization Analytic Tools Feedback Software 90

Intercom, Inc.

MARCH 5, 2018

Contact forms still have their place, but there’s a delay between when someone fills out a “request a demo” form to when an SDR follows up. Over-automation has tarnished the reputation of Sales and Marketing. Modern sales and marketing requires the right balance. How to use live chat for a product launch.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Amplitude

APRIL 25, 2021

Personalization at scale requires product, marketing, and engineering to collaborate. Recommend alleviates the technical burden of personalization so that digital experience owners—marketers, product managers and growth teams—can manage it directly. This can take years of investment and millions in development cost.

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

Userpilot

DECEMBER 12, 2022

Userpilot is a product growth platform that allows you to harness user data to drive customer engagement and product adoption. Userpilot is particularly useful for product managers , product marketing managers , and customer success or support managers. Book the demo ! What is Userpilot? Company data.

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Feedback Software 98

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches 95

Product launches Feedback Software Reporting Tools User Testing 95

Userpilot

OCTOBER 6, 2022

Some of the best communication management tools on the market include Userpilot , Zendesk , and LiveAgent. Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand. Addressing users by their names.

Customer Communications 93

Customer Communications Feedback Software Research Software Analytic Tools 93

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? Benefits of email launch messages: support in-app communication, drive action, and keep users up-to-date without cluttering up your UI.

Feedback Software 97

Feedback Software Messaging User Testing Customer Experience 97

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 90

Feedback Software Research Software Product Marketing User Testing 90

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 73

Feedback Software Research Software Product Marketing User Testing 73

Userpilot

JULY 18, 2023

TL;DR A product manager is in charge of the entire product lifecycle. They oversee the development, design, and delivery of the product and its further growth. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 96

Data Visualization Product Research User Testing Onboarding KPIs 96

Intercom, Inc.

MARCH 29, 2022

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. Our level of investment in product and innovation sets us apart”. So earlier today we talked about how the organizational silos between sales, marketing, and support are breaking down.

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Feedback Software Customer Communications Reporting Tools Events 118