Product Innovation Educators
DECEMBER 16, 2024
He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.
Product Management University
JANUARY 9, 2025
Successful sales demos ultimately come down to showing users how youre going to make them quantifiably better at their job and doing it in ways that have measurable strategic value to their organization at the executive (buyer) level. Keeping your would-be users in their comfort zone should be top priority in every pre-sales demo.
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Product Talk
JULY 9, 2025
And they may be in a higher position in the company. We talked about this in the last video : How do we have these sort of discovery delivery demos or outcome progress demos? I think people forget that your position carries weight that you don’t always intend. It’s often because they want certainty.
Product Innovation Educators
JANUARY 20, 2025
Key results should be measurable outcomes that tells the team whether they are making positive progress, like “200 people sign up for the demo after reading the blog post.” However, after talking with Ben, he identified several trackable metrics, like the number of private demos they complete.
Business of Software Conference
JUNE 18, 2025
Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Here’s what every founder needs to know to navigate the new terrain of positioning in the age of AI.
Product Management University
DECEMBER 11, 2024
AI has put you in the best position to do that in a fraction of the time it would take you otherwise. Then our clients can start using them to direct their products from more of a leadership position versus reactionary. AI is finally going to put product managers in the position of strength theyve long coveted.
Product Management University
JANUARY 22, 2025
The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Sure, you want to nail the product positioning so that prospective buyers understand your unique value. It also eliminates the need for two or more versions of your positioning.
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