Intercom, Inc.

APRIL 29, 2021

Creative corner: How 360Learning developed a documentary during a pandemic. Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content. AMA with Joei Chan. I’m super excited.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

JUNE 6, 2019

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. These are great companies with high inbound volumes. And we actually have an out-of-the-box lead score that’s pretty good at differentiating a director at Microsoft from a restaurant owner.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Product, research and development, product education, customer success, sales, marketing. Increased business efficiency (58%). Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Business of Software Conference

MAY 21, 2020

In this informative BoS Talk, Alex Yang and Elpie Bannister take us through the Simprints’ method of finding, hiring, nurturing, and developing top talent and explain a few of the processes they had to go through to hone this skill. Prior to joining Simprints, I’ve worked mostly at the intersection of education and code.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. There is the messaging and positioning that we've built, there's information around the target market. You guys just did inbound like in the last couple of weeks. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. There is the messaging and positioning that we've built, there's information around the target market. You guys just did inbound like in the last couple of weeks. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

freshtrax

SEPTEMBER 24, 2019

It’s the competitive differentiator for Japanese apps who want to enter the market both domestically and abroad. This is led by our in-house Education department (a team of 7, many of who are former teachers), who have developed our Adjust coursework. Integration is key. Q: Adjust has a lot of experience with global expansion.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. And I met my husband, Eric, out here.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Mixpanel

FEBRUARY 23, 2021

They’ve developed numerous frameworks to apply across different industries, exercising and refining them hundreds of times across their investing history with companies like Facebook, Slack, and Carta. Prior to this, game developers crudely used DAUs / MAUs to measure retention. Earlier, squishy.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Gainsight

DECEMBER 23, 2019

‘Cause many times if it’s a more… Call it a developer tool product, it might be more complicated to work through some of the requirements. So, is there inbound coming in? The upsell is when you continually have the sales, or at least what we believe is when the sales executive continues to develop and cultivate.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

MARCH 29, 2022

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences. Wayne Stewart: Yes.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118