The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 138

Strategy Product Management Product Manager Management 138

The Product Coalition

DECEMBER 11, 2023

Everyone knows market feedback is a must so that’s where you are going —  working with your customers, listening to them , and implementing a lot of what they say. There is so much work to do, you don’t even have time to create a roadmap. They always need something you haven’t developed yet. And nothing else.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

NOVEMBER 15, 2020

When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management? We should develop a platform that will allow our customers to do it themselves. a concrete plan for a product, so that development work can start.

Leadership 89

Leadership Definition Roadmap Strategy 89

The Product Coalition

FEBRUARY 27, 2022

This can be achieved by opening the conversation and asking questions such as: What do you think is the #1 challenge in the product right now? In gathering as many viewpoints as you can, you will broaden your own perspective which is important to be able to lead the product in the right direction. What worked best so far?

Weak Development Team 137

Weak Development Team Leadership Data Visualization Positioning 137

Intercom, Inc.

NOVEMBER 3, 2022

Your product marketing is so on point – the way you’ve been able to facilitate this self-serve and onboarding journey that is relatively frictionless, and the way that you position yourselves in the broader market. And with that, the orchestration layer, the planning, and the scheduling developed many more complexities.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Under 10 Consulting

JUNE 6, 2019

In my first job in product management, I was based in DC and my developers were based in California. Instead, I flew to LA once a month and stayed for a week of development team meetings. I showed them what I’d been working on and they showed me new product features that were waiting for my approval.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

NOVEMBER 8, 2020

from production stability and scale issues, through long development cycles and constant fire-fighting, all the way to employee happiness and even impact on recruiting. Your job as a product manager is not to be the gatekeeper of the roadmap from engineering. The implications of it when it materializes can be very wide?—?from

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

Userpilot

FEBRUARY 4, 2022

A few user persona examples in the SaaS space include product managers, product marketers, customer success managers, UX designers, and independent contractors who help companies with any of the aforementioned areas. Video marketing (YouTube and TikTok). User persona example. Newsletters. Case studies. Paid search.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. How to creatively market a new category. We tend to try to also deliver hard-copy versions of ebooks we’ve done, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

The Product Coalition

JANUARY 6, 2024

I know, a competitive analysis is not a roadmap presentation , but what I’m talking about here is not related to features. Each such direction has much more than product features, even if it does involve a ton of development. We must adapt to this new trend so that we are not left behind. Well, you should, when relevant.

User Testing 111

User Testing Customer Experience Customer Feedback Presentation 111

Under 10 Consulting

JANUARY 2, 2020

product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and . product growth. manager (or product marketing manager) taking on expansion of products that are currently available, the products we have.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

JUNE 8, 2020

In my strategic roadmap guide I said you should always start with a business goal, and state it as clearly as possible. Your strategic story might include something like “shoppers develop a stronger relationship with brands that they feel understand them. You’re welcome to listen to our chat on his podcast: ‘The Product Coach’.

Strategy 78

Strategy Product Research Customer Experience User Testing 78

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Userpilot

APRIL 22, 2024

Benefits of marketing funnels Incorporating marketing and sales funnel into your business strategies offers a structured approach to guide customers along their journey. Marketing funnels shed light on each segment of the customer’s experience. Product webinars. So, how do you bring in an audience that has quality?

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Revulytics

AUGUST 8, 2019

Have we planned the right products? Selling more is a sales issue, and building is a development issue, and planning is somebody else’s problem. But they’re all product management problems. Yet, when you ask a lot of product managers, what do you do here , it’s hard for them to answer. Can we build what we’ve planned?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

The Product Coalition

FEBRUARY 12, 2020

The big “2020 roadmap planning” as well as the small “ping the CEO about X”. because you are doing it in every sprint planning with your development team. For example, I can’t complete the roadmap this week, but I can make sure it’s ready for a review session. it’s usually the important things like strategy and roadmaps.

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

Userpilot

APRIL 30, 2021

The strategic roadmaps they produce are extremely detailed and they think long-term, which is rare in the instant gratification-prone world of social media. Beyond social media, Siarza also offers: Integrated Marketing. As a bonus, if you want to build a mobile version of your product, they can help you code that app as well.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Challenge #8: We don’t know what to prioritize on our product roadmap. Prioritizing features and product ideas is definitely challenging, especially if your team has actionable mobile customer feedback to work off of.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147