431: How to use Jobs-to-be-Done rankings – with Doug Stone
Product Innovation Educators
APRIL 10, 2023
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. Then quantitatively test them.
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