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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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How to Be a Truly Great Head of Product: Strategy

The Product Coalition

There’s no separate ‘product strategy’ from company strategy?—?strategy strategy needs to be cross-departmental. Using the ‘Kernel’ from Richard Rumelt’s ‘Good Strategy/Bad Strategy’, specifically insights and developing a guiding policy allows you to enable your team and avoid micro-managing.

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The most important question to ask when developing your Product strategy

BrainMates

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

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Tips for Becoming a Head of Product

Roman Pichler

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This will allow them to take full ownership of and responsibility for their products, and it will increase their motivation, productivity, and job satisfaction.

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Product Leadership 101: What It Takes To Build Successful Product Teams

Userpilot

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Without it, product teams become feature teams focused on outputs and not outcomes. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together. What aligned roadmaps and OKRs together was the product strategy.