article thumbnail

What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The most important question to ask when developing your Product strategy

BrainMates

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

article thumbnail

How Zendesk launched Embeddables—and changed the customer service industry forever

ProductBoard

Launching a new product is difficult, sure. But upending the narrative behind an entire industry is, for many SaaS companies, an entirely different game. Such monumental shifts require transformations across every aspect of product development.

article thumbnail

How to Optimize the Developer Experience for Monumental Impact

Speaker: Anne Steiner and David Laribee

As an innovative concept, Developer Experience (DX) has gained significant attention in the tech industry, and emphasizes engineers’ efficiency and satisfaction during the product development process.

article thumbnail

How to Be a Truly Great Head of Product: Strategy

The Product Coalition

There’s no separate ‘product strategy’ from company strategy?—?strategy strategy needs to be cross-departmental. Using the ‘Kernel’ from Richard Rumelt’s ‘Good Strategy/Bad Strategy’, specifically insights and developing a guiding policy allows you to enable your team and avoid micro-managing.

article thumbnail

New research: how enterprises invest in digital transformation & product development

Modus Create

Those were key takeaways from Modus Create’s new industry research report, “ Investing in Digital Transformation & Product Development ,” which reveals how decision-makers are prioritizing and tackling digital initiatives headed into 2024. Organizations commonly struggle with the gap between product strategy and delivery.