Product Innovation Educators

JUNE 29, 2020

Part of the path to becoming a product master is developing as a leader. 6:15] You recently published How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together. Hard skills like market research or roadmapping are important, but they’re not enough.

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Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

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The Product Coalition

AUGUST 2, 2023

Develop a Rummy Game — Comprehensive Guide to Card Game App Introduction Card games have a rich and storied history, that attracts players of all ages across the globe. With the enlargement of smartphones and mobile apps, traditional card games like Rummy have found a new digital home, opening up exciting opportunities for game developers.

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Product Innovation Educators

JULY 5, 2021

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. We present different buckets of pricing. 9:27] What’s the next step in Conjoint Analysis?

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Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

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The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

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Product Innovation Educators

DECEMBER 5, 2022

This episode is sponsored by PDMA, the Product Development and Management Association. Agile teams need to know what they are developing, and VOC is a tool for understanding what customers need. However, traditional VOC doesn’t meld well with development accomplished in a series of sprints. Learn more about them at PDMA.org.

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Roman Pichler

OCTOBER 6, 2020

Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?

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The Product Coalition

FEBRUARY 6, 2020

How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.

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Mind the Product

NOVEMBER 1, 2017

Eric is a senior developer at a medium-sized software company. Market research and having a customer proxy are prerequisites for a persona workshop. Let groups present their personas. They are designed to help your team develop a deeper understanding and empathy for your persona. Unbelievable! Who is this person?

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Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

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Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .

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The Product Bistro

JULY 12, 2016

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. The exercise was interesting.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Mind the Product

NOVEMBER 13, 2017

In his ProductTank NYC presentation, he discusses the challenges of having one person in charge of both product and project management. In his presentation, Jordan uses the Tesla automobile as a relatable example. Bobby runs payroll, talent acquisition, benefits, and organizational development. Tesla vs Software Companies.

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Product Innovation Educators

DECEMBER 7, 2020

He uses his years of experience in marketing research and promotions to help organizations launch and position better products, including at Kraft Foods, Wild Planet Toys, Pepsi, Sprint, Target, Pinkberry, and many others. . It means paying attention and being present in the moment with somebody else.

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The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. With this framework in hand, you’ll be well-equipped to develop successful and effective products that meet the needs of your customers and create value for your business.

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Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Develop strong relationships with analysts (Gartner, Forrester, etc.) You are a team player and have a growth mindset.

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Usersnap

NOVEMBER 10, 2023

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo. So how to create and present roadmaps effectively? While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations.

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Product Innovation Educators

DECEMBER 12, 2022

I’ve developed the TIPS Framework to classify stakeholders into four categories: Team—people who are working on the product day-to-day. He did the first market research Ford had ever done with customers to find out why they bought a Ford or a Chevy, which was the main competitor at the time. That’s a mistake.

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Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User persona : Useful for product development and user experience design. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises.

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Userpilot

AUGUST 23, 2023

The recommended certifications for developing professional skills and improving hiring chances are Google Analytics Individual Qualification, Tableau Desktop Specialist, and Microsoft Certified: Data Analyst Associate. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management.

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Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

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The Product Coalition

NOVEMBER 27, 2023

The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses. Conducting market research is also essential.

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Product Talk

SEPTEMBER 11, 2019

I was there to present my findings on how one of our business lines was doing. After sharing how I thought the business could improve based on the market situation, customer feedback , and some new ideas that leveraged our core technologies, she looked at me and said: “What are you doing? So, I started developing bike lanes on a map.

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Intercom, Inc.

NOVEMBER 20, 2018

It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. Again the goal here is to treat this stage of the process as primary market research.

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Product Innovation Educators

MAY 23, 2016

With 75% of their time on tactical activities, 25% is spent on strategic activities – creating business plans, conducting market research identifying potential future partners, and the like. The four skills are: Pitch artist – the ability to present and sell your ideas and conclusions. Listen Now to the Interview.

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Userpilot

FEBRUARY 23, 2022

This way, you can reformat your survey questions more effectively, increase the number of qualified respondents, and conduct market research to the best of your ability. Survey bias refers to the presentation of survey content intended to cause people to subconsciously choose specific answers. What is survey bias?

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Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are market gaps? Book the demo!

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Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started! What is concept testing?

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The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

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Userpilot

DECEMBER 7, 2023

For instance, market research data can help you decide on effective product management strategies. Charts , graphs, and maps make it easy to identify patterns or trends in data and present same to non-technical stakeholders. It also provides information on everything from market development to product positioning and pricing.

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Product Innovation Educators

OCTOBER 2, 2017

What if you could create a new product that significantly increased the visibility of your brand – making it top of mind for your ideal customer – resulting in new sales and increased brand equity while at the same time creating a rich market research platform? It is the best kind of empathic research.

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Alchemer Mobile

JUNE 17, 2024

Using large language models (LLMs) and purpose-built AI, Pulse analyzes responses in real-time and presents results in streamlined dashboards with granular insights that allow businesses to respond to customer feedback faster. Its focus is powerful and the potential for Alchemer customers is limitless. Alchemer is a KKR portfolio company.

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Userpilot

JULY 29, 2024

Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research. Document360 is a robust platform for creating, managing, and publishing user documentation , ideal for developing comprehensive and user-friendly materials.

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Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

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