Remove Development Remove Meeting Remove Product launches Remove Roadmap
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Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk

If you missed that post and want to read more about the evolution of the Product Talk business, you can find it here. Today, we’re excited to announce another new development for Product Talk and yet another way we’re scaling our impact: We’ve expanded our pool of instructors. Meet product coach and consultant @ellenjuhlin.

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Why Product Launch Communication is a Two-Way Street

ProductPlan

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. And I’m not talking about a lack of emails, Slack messages, or meetings.

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The 4 Types of Product Launches

ProductPlan

It’s also the beginning of an equally pivotal point in a product’s trajectory. The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. Category-creating product launch. Breaking In.

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Creating a Product Launch Training Program

ProductPlan

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

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Creating a Product Launch Training Program

ProductPlan

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

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How bad Ideas get on the Roadmap

Mind the Product

The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, It’s been on the roadmap for a while, but I’m not sure we’ll actually get to it…”. “Oh, I wasn’t in that meeting, but I think it’s because…”. Sound familiar?

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.