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How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology. Even if they aren’t, this benchmark regulation will probably be the basis for due care of AI systems going forward.”

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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. trends, legislation, tech breakthroughs, etc.).

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Establishing an Effective Product Strategy Process

Roman Pichler

If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue. The world doesn’t stand still; markets and technologies change; new competitors emerge. Do the metrics show a positive, flat, or negative trend?

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

Userpilot

Offering educational webinars showcasing the value of your product, like Userpilot. It illustrates the distribution of different types of technology users. of the market) are excited about trying products and testing new technology. Installing chatbots on your website to engage leads, like Hubspot. They include: Innovators.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. What kind of education do you need to be a PMM? That said, the decision about getting an MBA or not isn’t the critical one.