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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147
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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

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Revenue Goals are Not Company Strategies

Mironov Consulting

  And possibly helpful to Finance, responding to investors’ demands for a hypothetical 2-year cash flow forecast.     And possibly helpful to Finance, responding to investors’ demands for a hypothetical 2-year cash flow forecast.    (And the 9000 things we won’t do.) 

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Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators.  They have a whole company dedicated to supporting and extending their product, and they get first-hand feedback about improvements from the broader market.  (Usually,

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Moving at the Speed of Demand

Product Management Unpacked

For Claire, this situation is a prime example of a product manager’s need to respond to market demand quickly and effectively. “ UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. It is a huge collaborative process.