BrainMates

JULY 23, 2023

Product roadmaps will become a relic of the past. For enterprises, the decision to buy or build software has been trending towards buy, as it has become more cost-effective to purchase and integrate software services than to develop them in-house. The question of “when will it be ready to release?”

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Dominant SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mironov Consulting

DECEMBER 5, 2023

  But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    “Once Sales tells us which segments they will target, Marketing can design the right campaigns.” 

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Product Management Unpacked

MAY 26, 2020

For Claire, this situation is a prime example of a product manager’s need to respond to market demand quickly and effectively. “ UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. It is a huge collaborative process.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. Both have to build the customer’s view of the world.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . Better Products.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Since leaving college, I knew I wanted to work in technology, in a sales or go-to-market position.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

ProductPlan

APRIL 29, 2022

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless. Enterprise: think like a startup.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    (Remember, we’ll only put 3 or 4 major things onto the roadmap, so any list longer than 15 is wasted effort.  What About Our Customers?

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

Research Software 92

Research Software Feedback Software Technical Review Software Review 92

ProductPlan

FEBRUARY 22, 2023

The pressure doesn’t let up even after you decide on your product strategy and communicate your vision on your roadmaps. Therefore, executing an ambitious product roadmap with proper planning is not only possible but also an exciting experience. A successful product never sacrifices the user experience. Try Launch Management today!

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

The Product Guy

JANUARY 18, 2018

First we began by creating a data driven roadmap. All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5).

Differentiation 100

Differentiation Product Research Data Visualization Customer Experience 100

Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation? Discovery of problems.

White Paper 120

White Paper Analytic Tools Technical Review Data Visualization 120

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 115

Enterprise User Testing Feedback Software Technical Advisors 115

Mixpanel

APRIL 27, 2020

Neil Rahilly, Mixpanel’s VP of Product and Design, walks us through how product management leadership priorities change as you move from startup through scale up and all the way to enterprise. When you’re a startup and you’re looking for product-market fit, you need to be ruthless. Enterprise: think like a startup.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

ProductPlan

MARCH 17, 2020

Product Roadmap. Next comes the product roadmap. Keep in mind that the roadmap should stay high-level and strategically focused. The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Positioning.

Outbound 80

Outbound Product Management Product Manager Inbound 80

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

ProductPlan

JUNE 22, 2021

In fact, without them, the market would view the product as incomplete. Product roadmap. Explicit requirements are where a product team captures key differentiators and competitive advantages. Imagine an enterprise SaaS company that wants to build a lead-generation form into the free version of its app. Sprint backlog.

User Testing 52

User Testing Reporting Tools Customer Experience Document 52

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Userpilot

APRIL 28, 2022

Onboarding software is in high demand for SaaS product managers , and with good reason – the market is booming. Both products occupy the same market: onboarding new users. The main differentiator? Appcues vs Pendo? Let’s get started! Appcues and Pendo are different applications, with several areas of overlap.

Analytic Tools 88

Analytic Tools Feedback Software User Testing Customer Experience 88

Gainsight

JULY 11, 2023

We also narrowed our go-to-market focus to the customer segment generating our highest growth rates and best net revenue retention. Within months of optimizing our positioning and messaging, we saw an immediate increase in demand for our platform from ideal customers: Customer success leaders at mid-sized and enterprise tech companies.

Education 40

Education Vision Customer Experience Differentiation 40

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

JUNE 15, 2017

Whether it’s your plans (roadmap), feedback you’ve heard from users, product usage data (analytics), or posing questions — getting what you’re doing and thinking in front of a cross-departmental audience will provide you with input that helps you make better decisions and will help align others with the goals you’re looking to achieve.

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Under 10 Consulting

DECEMBER 28, 2019

Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Learn the key capabilities, particularly those that are competitive differentiators. Review the product roadmap. Has anyone developed a roadmap for the next few releases? Review them all.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

The Product Guy

OCTOBER 18, 2019

Along this journey I have uncovered some key learnings about roadmaps and why they are important to product strategy development I would like to share. There is a misconception in the industry that any feature list using a gantt style chart is a roadmap. This is also known as thematic roadmaps and there is a lot written on this topic.

Data Visualization 68

Data Visualization Strategy Product Management Product Manager 68

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Mind the Product

NOVEMBER 14, 2017

Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product. To survive a business must understand the competitive landscape and differentiate its offerings.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

BrainMates

MARCH 6, 2018

My recent experience is more with startups, and I tend toward enterprise rather than consumer. I think of product management as the folks who balance that wonderful enthusiasm with a little bit of market honesty. As in “Do we actually have market fit? Who rewards us for doing a good job in the market? Who gets value?

User Testing 75

User Testing Feedback Software Product Management Product Manager 75

Agile Velocity

MAY 20, 2020

As a coach, having worked with countless organizations and executives over the years, from fortune 100 level to start-ups, I’ve reflected on all of the patterns I’ve seen displayed by C-suite level leaders and what differentiates those that have helped create sustainable agility versus those that don’t. . Balancing the Agile Enterprise .

Agile 77

Agile Feedback Software Data Visualization Research Software 77

Amplitude

JANUARY 23, 2020

Whether you’re a marketer, developer, or executive, you no longer need to submit a request with a data scientist or centralized analytics team to understand how a product feature performed. By Anastasia Fullerton, Product Marketing Manager at Amplitude. By Sandhya Hegde, VP of Marketing at Amplitude.

Data Visualization 58

Data Visualization Government Analytic Tools Feedback Software 58

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. This isn’t to suggest a product development process that’s basically a free-for-all, where there are no deadlines, roadmaps, or plans of what will be built.

User Testing 106

User Testing Product Research Customer Experience CTO 106