BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. What is a product persona in product management?

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

ProductPlan

NOVEMBER 10, 2020

For forward-thinking online retailers, this means hiring an eCommerce product manager. What Is An eCommerce Product Manager’s Product? Although the job description can vary from company to company and across industries, product managers all share at least a couple of common responsibilities.

Research Software 92

Research Software Feedback Software Reporting Tools Technical Review 92

bpma ProductHub

FEBRUARY 17, 2018

BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? Additional Presenter: Joe Pelletier , Director of Product Management at Veracode.

Differentiation 150

Differentiation Roadmap Presentation Events 150

Business of Software Conference

MAY 18, 2023

Why Positioning Fails in Sales A hotshot vice president of marketing, working inside companies for 25-30 years, may have positioned something four or five times in their career. However, in the majority of companies she works with, she’s working with their head of marketing. At first, April seriously underestimated how hard that is.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. We cover: Types of product features. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Best practices for optimal results.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Weak Development Team 84

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 78

Product Research Customer Feedback Data Visualization User Testing 78

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Let’s talk about growth.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? Surprisingly, it has nothing to do with the product and everything with your customer. Now that would be a differentiator.

Weak Development Team 121

Weak Development Team Differentiation B2B Customer Experience 121

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies.

Product Research 82

Product Research User Testing Feedback Software Research Software 82

Product Innovation Educators

JUNE 21, 2021

Pipeline, Process, and Practice for Product Managers. This is the Product Mastery Now podcast. For seven years it was called The Everyday Innovator, but I recently changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love.

Development 95

Development Customer Experience Differentiation Events 95

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. This means that whatever they work on isn’t always aligned with customer or market needs.

Feedback Software 85

Feedback Software Analytic Tools Product Research User Testing 85

bpma ProductHub

FEBRUARY 13, 2017

To learn about our latest findings in-depth, don’t miss the Feb 16 BPMA event on “The Six Key Factors of High-Performance Product Teams”. The first is the successful delivery of products to market as viewed through the eyes of product teams themselves. Download here. What do we mean by success?

Reporting Tools 195

Reporting Tools Data Visualization Product Research Research Software 195

The Product Coalition

FEBRUARY 15, 2023

And while preparing for those events I noticed is that even though the internet is full of good advice, it’s often fractured, vague or complicated with unnecessary jargon. So I’ve repackaged the materials I’ve used or put together over the years into a Startup Idea Exploration Workbook.

Startups 114

Startups User Testing Research Software Differentiation 114

Mixpanel

MAY 15, 2024

Product managers would often approach their team to ask detailed questions about user behaviors, but it’s not always feasible to support all of these questions, especially with a small team. In Mixpanel, that marketer would be able to add this context to a dashboard with text or even photos and videos: A chart annotation in Mixpanel.

Data Visualization 52

Data Visualization Analytic Tools Enterprise User Testing 52

Userpilot

NOVEMBER 19, 2022

How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers.

Data Visualization 93

Data Visualization User Testing Research Software Feedback Software 93

Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 79

Data Visualization User Testing Analytic Tools Customer Feedback 79

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Disruptive SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals.

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 95

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Userpilot

DECEMBER 8, 2022

We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Entering immature markets and devising a relatable product vision are also serious challenges.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Mind the Product

JULY 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Can you make it just as cool and differentiated as your product?

User Testing 90

User Testing Product Management Product Manager Product Research 90

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

Product launches 81

Product launches User Testing Product Research ChatGPT 81

The Accidental Product Manager

JULY 29, 2019

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. In order to stay current and retain customers, the Crate and Barrel product managers knew that their product development definition had to change. The product managers have moved to modernize the chain by decluttering their stores.

Product Management 76

Product Management Product Manager Customer Experience Weak Development Team 76

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

Analytic Tools 81

Analytic Tools Data Visualization Research Software Onboarding KPIs 81

BrainMates

DECEMBER 12, 2019

As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. How does this affect the world of Product Management? I think that as business and society is changing, our Products need to change too. It seems mission-driven Product Management is still being defined.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. But now, a great product launch is all about the bigger picture. Is it to improve adoption?

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 92

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 92

Intercom, Inc.

APRIL 23, 2018

When building your products, the security and privacy of your customers’ data needs to be a top priority. And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. Sign me up. You’re all set.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Product Management University

OCTOBER 10, 2019

The Playbook : Keep this in mind when creating presentations for marketing and sales events. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook. Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation.

Positioning 100

Positioning Presentation Differentiation Events 100

Amplitude

NOVEMBER 12, 2019

However, perhaps the greatest benefit of building a digital SaaS product is the ability to track key metrics that tell the story of your product—and your Track key metrics that tell the story of your product and your users. that many customers worth profiling are not yet consuming your SaaS product.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. There are different types of product launches. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 96

Product launches Product Research Data Visualization Research Software 96