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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

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How to Perform A Product Feature Analysis

Userpilot

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Extract feature development insights. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps.

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BI vs. product analytics: Key differentiators

Mixpanel

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. Analysis depth vs. breadth.

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. They tell the product management team what they need to achieve.

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. The key differences between Heap and Google Analytics 4 (GA4) are: Heap automatically tracks everything through code installation while GA4 combines both auto-collected and user-defined events.