Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Here are the steps to develop your positioning effectively: Conduct thorough market research. Conducting market research surveys with Userpilot.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

AUGUST 3, 2023

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 148

Vision Product Research User Testing Roadmap 148

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I find market problems, guide the creation of solutions to those problems, and take the solutions to market.”. Let’s call it a “solution.”.

Framework 302

Framework User Testing Product Management Product Manager 302

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Reviewing their products will tell you if your product is still sufficiently differentiated. Who are the users and who are the customers? What makes the product stand out? How will it differ from competing offerings? What are its business goals?

Product Research 293

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Userpilot

APRIL 29, 2024

For example, age or product usage patterns. A market segmentation survey is a market research tool. Loyalty segmentation differentiates customers based on their loyalty levels to identify product advocates. Different use cases of segmentation + example questions in SaaS How many types of segmentation do you know?

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

DECEMBER 9, 2021

There are a number of ways to look at it but in most situations, market research is the first step. While not technically a part of the positioning process, successful positioning is not possible without researching the market. This involves identifying your competitors and researching their position in the market.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. For example, let’s say an artisan ice cream company has five flavors. But we also have a research consulting team. What differentiates you from the rest of the market?”

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Insights collected from user interviews, surveys, and other market research will come in handy here.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

MARCH 24, 2021

An example can be: “Eat healthier” After having a better understanding of our stakeholders and our customer problem to be solved we focus on understand better the current state: 1. Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. Sources: (1) Levitt, Theodore.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. What are the responsibilities of a product marketing manager? Example of a persona.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Lenny Rachitsky

JUNE 11, 2024

Give me examples of a reverse trial that led to an increase in conversion rate 5. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. Why did it work?

User Testing 122

User Testing Research Software Analytic Tools Product Research 122

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. When writing your product messages, conduct market research, and try to really understand your target buyers. Let’s get started!

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

AUGUST 30, 2024

Marketing teams need them to develop positioning and differentiation strategies and to orchestrate marketing campaigns that resonate. Informal conversations with customers, for example, during sales meetings or conferences. For example, you could analyze the number of customer support tickets as well as their contents.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

AUGUST 12, 2024

– Differentiate your product from the competition. Better product differentiation. To understand your target audience and identify what they’re looking for in a solution like yours, conduct market research and a needs and wants analysis. User persona example. – Enhance value perception.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JANUARY 16, 2024

Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Market and user research : Analyze survey responses , user reviews, and social media comments to gain deeper insights into your users and their motivations, pain points, and desires.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

Userpilot

JULY 22, 2024

Competitive advantage : Ultimately, a well-executed product expansion strategy helps you differentiate from competitors. By offering unique products or entering underserved markets, you gain a competitive advantage and establish a stronger market position.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I find market problems, guide the creation of solutions to those problems, and take the solutions to market.”. Let’s call it a “solution.”.

Framework 150

Framework User Testing Product Management Product Manager 150

Product Innovation Educators

SEPTEMBER 6, 2021

Once you’ve outlined the market landscape, product strategy is the process of deciding where you can compete and win. [6:34] 6:34] What’s an example of a company that does market segmentation well? However, as we saw in the Tesla example, different segments perceive value differently.

Marketing 156

Marketing User Testing Research Software Product Research 156

Usersnap

APRIL 12, 2019

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Does the research help build into a staggered plan for improvements or expansions? How can tech and available data enhance research initiatives? Market research has two goals.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. Any product launch plan will require extensive market research, careful planning, and execution – it’s no mean feat for any product manager.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

AUGUST 30, 2024

TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. What’s an example parity product?

User Testing 98

User Testing Product Research Feedback Software Research Software 98

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

NOVEMBER 2, 2022

To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. For example, ClickUp lets users customize the product UI to show/hide features that are relevant to them. Do some market research to identify killer feature ideas for your target market.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Usersnap

NOVEMBER 10, 2023

Real-world Examples: Github Roadmap , Trello Roadmap , Netflix Roadmap 2. Real-world Examples: Lasso Roadmap , ProductBoard Template 3. Real-world Examples: Notion Template 4. Real-world Examples: Aha! This flexibility is especially vital for startups, where the ability to adapt to rapid shifts in priority is essential.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Userpilot

AUGUST 12, 2024

Let’s go over each of them one by one: Step 1: Define value proposition and success criteria The value proposition is a statement that explains why your product is the best choice for your target market. A great value proposition should: Differentiate your product from other solutions in the market. User persona example.

Product Research 104

Product Research Feedback Software Research Software User Testing 104

Product Talk

APRIL 17, 2024

Then there are some tools where we really need her for unbiased customer interviews , for example. For more foundational research, for example, we’ve done jobs-to-be-done research early last year. She’s the one doing this foundational research all by herself. Some are better than others.

Product Research 311

Product Research User Testing Data Visualization Research Software 311