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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 148
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Legacy Systems VS Modern Embedded Analytics

Reveal

In today’s digitalized and technology-oriented world, customers require much more than static data visualization or simple reporting. Continue reading to find out what a modern embedded analytics solution is and how it can replace your legacy system by decreasing operational costs and increasing annual revenue.

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Chartio Is Going Away – Choose Reveal as Your New BI Vendor

Reveal

Chartio is a cloud-based business intelligence and analytics solution that provides business teams with the tools and functionalities for data exploration and data visualization. Atlassian is an Australian company that builds platforms and tools for businesses and software developers.

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Is It Time For a Product Management Makeover?

Product Management University

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Out with Product Marketing 1.0 and In With Product Marketing 2.0.

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Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators. Imagine we’re a SaaS company selling logistics software that helps companies track their shipments, warehouse inventory, goods reordering, and time-versus-shipping-cost analytics.  Our

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

So we got to talking about a software product we had collaborated on in the past. The business value delivered hard numbers to the finance and actuarial teams. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. And I swear it’s not.

Roadmap 123
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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

Choosing a digital adoption platform (DAP) can be tricky. WalkMe and Whatfix are both digital adoption platforms that let you create customizable product walkthroughs and analyze product usage data. Whatfix is easier to implement, maintain, and integrate with other tools. Should you go with big names like WalkMe or Whatfix ?