Johanna Rothman

JUNE 21, 2023

The telco product/program managers were our Customers, because they bought our products to integrate into their products and services. When We Might Have Access to Users As a program manager, I worked closely with their program manager, to integrate our product into their product. I called that program manager my Customer.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Product Management Unpacked

APRIL 27, 2020

Having spent 38 years working and most of it in product management – either as a product manager, leading product management organizations or as a CEO of a company that was ‘the product’– I have some advice for you, dear reader. Look at all the product management tools out there. This is a bonus if you are a manager.

Product Management 158

Product Management Product Manager Management Management 158

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users. We’re a retailer.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

The Product Coalition

MAY 21, 2024

Sometimes investing in deep tech requires truly innovative product management strategies and frameworks. Availability of such resources, while liberating for entrepreneurs and corporate intrapreneurs alike , poses a unique challenge for product management functions. Why is your approach differentiated ?

Biotechnology 126

Biotechnology Research Software Artificial Inteligence Product Management 126

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. Utilizing these two tools allows you to manage your business in layers – meaning that you can alter your action plan without constantly changing your strategy. Dear Strategy: Episode 130.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

The Product Coalition

JULY 9, 2023

.” — Satya Nadella Throughout my career, as a leader of product for both startups and Fortune 500 companies, I’ve had the opportunity to interview hundreds of product managers. This experience has given me a deep understanding of what differentiates an amazing product manager from an average one. So let’s dive in.

Research Software 130

Research Software Feedback Software Product Management Product Manager 130

Alchemer Mobile

JULY 11, 2019

So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. Let’s consider then how to rise above the fray. How do you maximize your opportunity? Sounds simple, right?

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Here’s how to do it. The first is table stakes.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Johanna Rothman

MARCH 14, 2024

Your previous managers and potential managers don’t see the value of someone in your position. That’s because these managers think agile coaching and Scrum Mastering is a staff job, not a line job. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value.

User Testing 100

User Testing Agile Banking Consulting 100

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. How to effectively analyze product features: Define your objective. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps. Usability features.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Weak Development Team 81

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. In this post, we’ll explain how to create a sales demo script, cover some of the questions we frequently hear, and provide an example demo script. How to Create a Sales Demo Script.

Demo 130

Demo B2B User Friction Customer Experience 130

Johanna Rothman

AUGUST 30, 2023

Business Models Explain How to Make Money Business models help you understand how you or your company make money. For example, people know me for my expertise in managing product development. I do this to make it easy on my hosts who often do not know how to stack the questions. I still differentiated myself.

Consulting 85

Consulting Certifications Workshop Differentiation 85

Johanna Rothman

MARCH 18, 2024

That's why Part 1 of this series discusses your value and what managers want and need. That part discusses why managers see agile coaches and Scrum Masters as staff positions, not line jobs. However, hiring managers expect deep agile expertise that connect to the Pirate metrics. There way too many of you.

Weak Development Team 81

Weak Development Team Certifications Agile Customer Experience 81

Userpilot

JANUARY 15, 2024

However, this guide will show you how to measure customer experience in the fintech industry, make improvements, and pick the best tools for the job! TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions.

Analytic Tools 72

Analytic Tools Feedback Software Reporting Tools Data Visualization 72

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. EBITDA is used by larger companies with more complex management structures. It helps with risk management and financial goal-setting. Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must.

Feedback Software 85

Feedback Software Analytic Tools Research Software Data Visualization 85

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

The Product Coalition

JUNE 11, 2023

Here are some classics on product manager hiring along with value-added commentary. Meanwhile, the product management hiring industry has apparently made a fetish out of its own formulaic interview questions which only prove that you’ve exhaustively studied the rote patterns they rely on. Plus a bonus. Writing and presentation skills.

Product Research 132

Product Research Technical Review Data Visualization Product Management 132

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 119

User Testing Customer Feedback Customer Experience Data Visualization 119

Alchemer Mobile

NOVEMBER 27, 2022

There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors. . You likely already know the challenges your up against, so let’s get right to it and talk about how to face these challenges head on! . What does a successful app look like?

Research Software 147

Research Software User Testing Download Customer Experience 147

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. How to calculate CAC payback period?

Feedback Software 89

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 89

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. That everybody should learn how to program. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1.

Data Visualization 116

Data Visualization ChatGPT Research Software Product Management 116

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Read on to see how the story format has all the components needed for full value context. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. How to implement AI to build better products. And differentiate between positive, neutral, and negative feedback. This includes the SaaS industry too.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Reporting Tools 67

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 83

ChatGPT Data Visualization Onboarding KPIs Research Software 83

UX Planet

FEBRUARY 19, 2024

Disabled Buttons UX — Usability Issues and How to Avoid Them This article describes the impact of disabled buttons on the overall user experience (UX). What are the usability issues related to disabled buttons UX and how can we avoid them? First, let’s learn what disabled buttons are and why they can be a reason for bad UX.

UX 90

UX Customer Experience Messaging Data Visualization 90

Userpilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. A seamless and frictionless experience can differentiate a company from its competitors, which can be a decisive factor for customers when choosing between similar products. Fear not, though!

Data Visualization 77

Data Visualization Analytic Tools Research Software User Friction 77

Product Management University

NOVEMBER 14, 2022

The intent is to communicate how your portfolio makes organizations in those segments stronger in their own industry or discipline. In other words, the value your products deliver collectively across multiple customer functions like accounts payable, accounts receivable, asset management, treasury management, etc. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. How to Keep Up. How I Built This. This is Product Management.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Product Management University

MARCH 24, 2021

It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Marketing wants a strategy that makes it easier to differentiate your value. The Ultimate Guide to Portfolio Product Management.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Daniel Elizalde IoT Blog

AUGUST 27, 2018

The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors.

Product Management 67

Product Management Product Manager Differentiation Management 67

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? But in the B2B world, the way companies go to market introduces the potential for various feedback biases that every product manager and marketer needs to understand. My answer would be yes, definitely. Here’s why. Expert Buyer Bias.

User Testing 102

User Testing Customer Feedback Feedback Software Marketing 102

Userpilot

FEBRUARY 25, 2024

The origins of the Kano model The Kano model has its roots in the work of Dr. Noriaki Kano, a Japanese professor of quality management at the Tokyo University of Science. How to use Kano analysis to meet customer expectations Follow this four-step process to conduct successful Kano analyses and spot features your users love.

Customer Satisfaction 87

Customer Satisfaction User Testing Customer Experience Customer Feedback 87

UX Studio

MAY 30, 2023

Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. How to build trust through UX design? With this in mind, how can we build trust through UX design? The post How to increase trust through UX design? seconds or less once they “meet” the designs.

UX 97

UX Reporting Tools Research Software Data Visualization 97

Dragonboat

FEBRUARY 3, 2023

But why is this differentiator so important? By focusing […] The post How to Build an Outcome-Focused Marketing Roadmap appeared first on Dragonboat. Building an outcome-focused marketing roadmap is crucial for any business looking to achieve specific goals and drive success.

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Roadmap Marketing Differentiation Strategy 52