Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. In step 3, you need to define your target audience and create user personas. To start with, it’s easier to cater to the needs of a small group of users.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

The Product Coalition

AUGUST 16, 2022

to assess your competition through Customer Value Proposition Canvas with Jobs-to-be-Done ?—?to 1 Map Competitive Landscape This is where you do a scan of the industry to find direct, indirect and related companies. 1 Map Competitive Landscape This is where you do a scan of the industry to find direct, indirect and related companies.

User Testing 109

User Testing User Friction Customer Feedback Customer Experience 109

Valerian Tech

JUNE 26, 2023

Introduction Fintech companies continue to revolutionize the financial industry. Scalability and infrastructure, trust and customer adoption, and customer experience are just three of these troublesome areas, but they are all critical for the success of fintech companies.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

Userpilot

MARCH 29, 2022

Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does. This end-user-focused model leverages and enhances the capabilities of the product to convert users into customers.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Userpilot

APRIL 22, 2024

It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Product feature analysis involves evaluating specific features of your product to understand their impact on user satisfaction , market performance , and overall usability.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Then, use the data you acquire to create your ideal user persona.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Intercom, Inc.

DECEMBER 16, 2020

Sales is a challenging, fast-paced, and competitive industry – but that doesn’t mean that it has to be aggressive, cutthroat, and siloed. They weren’t excited about the deals we closed or the customers who were singing our praises. Focus on the customer. Here’s how you can encourage a customer-centric approach to sales.

User Friction 143

User Friction Customer Feedback User Testing Feedback Software 143

Userpilot

APRIL 24, 2024

This includes the SaaS industry too. From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. AI-powered product localization makes it more accessible and user-friendly across global markets.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. What product pricing questions to ask customers?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

The Product Guy

DECEMBER 6, 2018

After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Imaginary Cloud - Design

AUGUST 19, 2021

On the other hand, Design Research focuses on how users will use and experience the products/services and how their needs can be satisfied. This way, companies can improve their customers' lives and build loyalty and engagement for their products and services. Make an evidence-based decision, considering identified insights.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch. Identifying new customers.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Mind the Product

APRIL 27, 2017

Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Focus on Core Problems. Written Methods.

Framework 112

Framework User Testing Research Software Feedback Software 112

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Another way to structure teams is by customer journey stage , where a different team is responsible for one stage, like adoption.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Usersnap

NOVEMBER 10, 2023

Tip #3 – Stay away from the sharks Whether you are presenting to internal stakeholders or external users, both would be interesting to know your product’s positioning through your roadmap. It is crucial to establish a differentiating factor against your competition and build your presentation around that.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Userpilot

SEPTEMBER 11, 2023

A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers. Through competitor analysis, you’ll learn the strengths and mistakes of your competitors and find opportunities for differentiation. Next, you have to dig into your potential customers: Who are they?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? The answer is yes if feature requests from existing customers consume too many resources and stifle innovation. Current customers have no shortage of internal advocates: Customer success. Customer support.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Collaborating with customers is critical in the development and success of their products.”.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Collaborating with customers is critical in the development and success of their products.”.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Research Your Customer .

User Testing 49

User Testing Feedback Software Research Software Data Visualization 49

Mind the Product

NOVEMBER 14, 2017

Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product. The pricing structure for customers vs resellers. Customer Acquisition. Current Strategy vs Future Direction.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Both have to build the customer’s view of the world. Both roles thrive on customer/industry feedback (explicit and implicit).

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

People-First Product Leadership

DECEMBER 20, 2023

Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. A roadmap helps you to share your knowledge with the organization and with your customers.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. This article covers 12 of the most common customer behavior models and how to maximize them for better product management. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 99

Data Visualization User Testing Analytic Tools Customer Experience 99

UX Studio

JUNE 30, 2023

And provide user-centric insights into product and design decisions. They can also help to discover pain points and untapped business opportunities. If you want a custom web design for your business, we’ll happily bring it to life. The website designers also have a diverse group of partners in supporting industries.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60