Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework.

Framework 302

Framework User Testing Product Management Product Manager 302

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Start with building relationships.

User Testing 230

User Testing Product Research Marketing Research Software 230

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

The Secret PM Handbook

AUGUST 22, 2016

As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Tools for building the solution and managing that process are a dime a dozen. We do a lot of market research.

Research Software 170

Research Software Feedback Software Product Management Product Manager 170

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Mind the Product

MARCH 20, 2020

Quoting Georgie Smallwood, CPO of European digital bank N26, Melissa explains that the skills of a product leader are essentially those of a product manager but with wider scope. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Alchemer Mobile

JULY 11, 2019

So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. “The As a mobile product manager, you have three days to delight your user before they turn to one of your competitors.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework.

Framework 150

Framework User Testing Product Management Product Manager 150

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Filed under: guest blogger , product management Tagged: engagement , features.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

FEBRUARY 15, 2023

One way to manage these fears is to “date” the idea before committing. Few hours of online research. Startup/business/side-hustle ideas can be as exciting as they are scary. What if no one wants what I have to offer? What if I don’t have what it takes? How would I even start?” 5 customer interviews. Dirty prototype.

Startups 147

Startups User Testing Research Software Differentiation 147

The Product Coalition

AUGUST 3, 2023

The Impact: Articulate the positive outcomes your product will bring to users or the market. The Differentiation: Highlight the unique features or technology that differentiates your product. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

Vision 148

Vision Product Research User Testing Roadmap 148

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. What differentiates you from the rest of the market?”

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

Roman Pichler

OCTOBER 6, 2020

This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Alchemer Mobile

FEBRUARY 14, 2023

. – February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. Alchemer Workflow is available immediately.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. Here are the steps to develop your positioning effectively: Conduct thorough market research. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Sources: (1) Levitt, Theodore. of Anything.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. Asana focuses on inbound marketing and webinars.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. It serves as a bridge between business objectives and the product development process.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Lenny Rachitsky

JUNE 11, 2024

Subscribe now Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers. And 85% are using one weekly 🤯 Robert Bye, a PM at Figma, shared a common sentiment: When was the last time a new tool went from non-existent to daily use for the majority of product managers? Why did it work?

User Testing 121

User Testing Research Software Analytic Tools Technical Review 121

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management? Are you ready for the deep dive?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product Coalition

AUGUST 2, 2023

Essential Steps to bring your vision to develop a Rummy game In-Depth Market Research Embarking on your Rummy game development journey necessitates a solid understanding of the market and competition. Rummy offers diverse variants, such as Indian Rummy, Gin Rummy, and Rummy 500.

Research Software 147

Research Software Feedback Software Weak Development Team User Testing 147

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. This post will look at six typical roles a product manager might find themselves in throughout their product management career.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

AUGUST 8, 2024

It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success. TL;DR A product strategy is a high-level outline that shapes the development and management of a product. For example, Userpilot differentiates itself through its comprehensive feature suite.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

SEPTEMBER 4, 2023

To avoid the pitfall of making a few people happy at the expense of the rest, product managers can proactively broaden their area of visibility during discovery. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides. Be bold and get creative.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Market research. Product Vision.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

JANUARY 14, 2024

What does 2024 have in stock for product managers ? Let’s check out 11 predictions on product management trends in 2024. More organizations will try to develop the product ops function to streamline the product management process. Partho Ghosh, the VP of Product at SecurityScorecard on product management trends 2024.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75