Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. You can use needs-based segmentation for marketing, onboarding, lead generation, and creating a strong value proposition for your business. What is needs-based segmentation?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Intercom, Inc.

JUNE 22, 2021

More than ever, companies are adopting sales tools that allow them to meet their prospects at the right time, leverage sales intelligence to meet them in the right context, and easily integrate with other tools to effortlessly deliver a seamless sales experience. Streamline workflows with better tools (not more tools).

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Feedback Software 94

Feedback Software Product Research Research Software Product Marketing 94

UX Planet

FEBRUARY 22, 2024

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. This can reveal gaps in the market and opportunities for differentiation. Think beyond current market offerings.

Product Research 89

Product Research User Testing User Friction Customer Feedback 89

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. No-code tools are making complex tasks simple, such as building in-app product tours. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Feature tags in Userpilot.

Analytic Tools 104

Analytic Tools Data Visualization User Testing Reporting Tools 104

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. For example, Slack needs instant messaging to be called a collaboration app.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Weak Development Team 90

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 100

ChatGPT Data Visualization Onboarding KPIs Research Software 100

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Your team needs a set of digital tools to leverage, but let’s focus on the one that can make your break you in these times: your website. Product marketing can help in all of the scenarios above. The worst case scenario.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Userpilot

SEPTEMBER 14, 2023

You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs. Examples of questions to ask at this stage include ‘What is your main current pain point ?’, ‘What tools do you currently use to [solve a specific problem]?’

Product Research 92

Product Research Customer Feedback Data Visualization User Testing 92

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

OCTOBER 6, 2022

A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. That’s exactly what Userpilot does with the empty state message.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization Customer Feedback 90

DemandMatrix

MAY 26, 2020

Firms need to pivot quickly into new markets, messaging, and value propositions. If you employed Account Based Marketing (ABM) and built an Ideal Customer Profile (ICP) in December, you need to rerun the exercise. A tool such as Slack had between 6 ½ and 9 ½% of installs in Q4, based upon company size. Technographic Data.

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

Intercom, Inc.

JANUARY 24, 2023

Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Market All business messengers had become homogenised, we needed to differentiate.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Intercom, Inc.

SEPTEMBER 21, 2022

Suddenly you could sell and market to millions of people, anywhere in the world. And with that explosion in addressable market came an explosion in customer service requests. Poor support tools and tech stacks are slowing teams down. The tools that support teams use are often clunky and outdated. Which grows loyalty….

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. It should also give you tools to measure progress. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. A roadmap example.

Analytic Tools 100

Analytic Tools Feedback Software Product Research User Testing 100

Userpilot

JUNE 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. Perhaps the easiest way to differentiate between them is to think of a user timeline. I promise we’ll get to the awesome customer onboarding tools soon.

Analytic Tools 78

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 78

Userpilot

JANUARY 31, 2022

Today we’re going to compare the two so you know which one to use for your in-app marketing goals! A full-page message can instantly grab a user’s attention. Such messages encourage the user to respond to the CTA more than a subtler element would. As such, avoid using an obstructive push message too often.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Feedback User Testing 98

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Dominant SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Intercom, Inc.

DECEMBER 2, 2019

There is a lot of opportunity to differentiate yourself with multilingual support; 35% of end users would even be willing to switch products to one that offers support in their native tongue! Empower your support team with translation tools. ??Rather Customers then see a message in their native language.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? While many people assume this means cold calling, the tools that SaaS sales reps can leverage go far beyond a telephone. Today, you can take advantage of inside sales CRM tools like Close.io Marketing metrics have an influence on sales metrics.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Mixpanel

FEBRUARY 23, 2022

In contrast to more marketing- or sales-led models, product-led companies focus on acquiring and retaining customers through their product experience and unique value proposition. To stay competitive, product companies need to truly differentiate their product offering. The benefits of becoming product-led.

Data Visualization 72

Data Visualization Onboarding KPIs Analytic Tools Research Software 72

Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Online analytics is a good start.

Product launches 97

Product launches User Testing Product Research Analytic Tools 97

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? CS teams focus on how to deliver and uphold the value proposition promised by Marketing and Sales.

Education 52

Education Customer Experience Data Visualization Advertising 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

DECEMBER 12, 2022

Detailed engagement dashboards allow sales and marketing teams, customer service, and product teams to collaborate seamlessly. Build with a tool rather than from scratch: You’ll need different dashboards at different stages and will spend too many resources trying to customize dashboards from scratch.

Data Visualization 97

Data Visualization Onboarding KPIs Dashboard User Testing 97

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. But, with the right processes and tools in place, a lot of the heavy lifting and finicky fussing gets handled for you for every stage of the product management process. So you want to make those chances count.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 96

Analytic Tools Data Visualization Research Software Onboarding KPIs 96

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Trying to market to everyone is the fastest way to build up an unreasonably high acquisition cost.

Feedback Software 91

Feedback Software User Testing Research Software Data Visualization 91