Product Management University

AUGUST 21, 2023

A Product CEO has minimal impact at best. Portfolio Strategy Back to the portfolio CEO. Just like the company strategy prepared by your CEO for the board and investors, your portfolio strategy has to paint a picture of success beyond this year. See #4 above. We’ll have to go 80/20 on this last one! Feeling good?

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

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Roadmap Data Visualization Customer Experience User Testing 151

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

Usersnap

NOVEMBER 10, 2023

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo. Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Introduction stage.

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

Mind the Product

APRIL 12, 2017

Product management teams often ask themselves if third-party integration is right for their software product roadmap. Senior/director integration positions are usually expected to own a product roadmap strategy. Q: How does the competitive landscape drive an integration strategy? Sure enough, there was interest.

Reporting Tools 122

Reporting Tools Feedback Software User Testing Customer Experience 122

Userpilot

JANUARY 14, 2023

To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs. Product-Market Fit is a measure of how well your product satisfies your user needs. Best practices that contribute to product success.

Feedback Software 86

Feedback Software Research Software Product Research User Testing 86

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. You should therefore do just enough product discovery and strategy work before you start using Scrum and before you add any items to the product backlog.

Product Research 343

Product Research Feedback Software Research Software User Testing 343

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Of course not.

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B2B Sales Training Product Management Product Manager 100

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

Data Visualization 274

Data Visualization Product Research Analytic Tools Research Software 274

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Data Visualization Branding 209

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What are the Key Best Practices for Adopting Portfolio Product Management? How Does Portfolio Product Management Impact Product Marketing? What are the Key Best Practices for Adopting Portfolio Product Management?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.

Product Strategy 110

Product Strategy Strategy Feedback Software Customer Experience 110

ProductCraft

APRIL 7, 2020

At their best, product roadmaps provide a visual representation of a company’s strategy and align engineering, marketing, sales, support, and the C-suite around a shared document. In addition, the optimal product roadmap inspires innovation by revealing your product’s strongest differentiators.

Roadmap 88

Roadmap Differentiation Document Engineering 88

Split

MAY 15, 2024

Release, on the other hand, focuses on the strategic decision of when and to whom the software will be made available, aligning with business objectives and market readiness. This allows organizations to stay responsive to market demands and user feedback, ultimately driving innovation and customer satisfaction.

Feedback Software 52

Feedback Software Reporting Tools User Testing Customer Experience 52

Product Warrior

DECEMBER 7, 2022

This is the introduction to my 10-part series to help you execute and continuously improve your product strategy. After explaining to board members we could not acquire the Internet, I quickly learned to execute product strategy fast. A narrow strategy which dictates the solution by providing little room to manoeuvre does not work.

Weak Development Team 52

Weak Development Team Product Strategy Strategy Feedback Software 52

Lenny Rachitsky

APRIL 9, 2024

Why: The best operators in the world are too busy doing real work to have time to write publicly or explore the newsletter or podcast life. Think about it—what is AI best at? That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. On the other side, what are people best at?

Data Visualization 117

Data Visualization ChatGPT Research Software Product Management 117

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

FEBRUARY 25, 2024

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. The model is quick to implement, making it one of the best product development frameworks for SaaS. Practical explanation of how it works. Analyze results and build your feature roadmap.

Customer Satisfaction 87

Customer Satisfaction User Testing Customer Experience Customer Feedback 87

Intercom, Inc.

NOVEMBER 30, 2022

” Last year really was “the best of times” wasn’t it? Well, it’s either that or we are the same as this “subway guy” – we tell ourselves we’re doing the heavy lifting here, but in practice these things were happening with or without us. Some of my best friends are investors (etc.)

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. Blue Ocean Strategy Published in 2004, the ideas of professors W.

Differentiation 110

Differentiation Books Strategy Product Strategy 110

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first. Want to see how?

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Create a targeted go-to-market strategy for your launch plan.

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. While I should write an entire essay on the best practices associated with each deliverable, I'll instead focus for now on introducing each of them and providing a perspective on why they are important.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. The Challenges of Competition, Fragmentation, and Market Fit.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers. Wikipedia ).

Product Strategy 64

Product Strategy User Testing Strategy Technical Review 64

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. Roadmapping – how my solution will be shaped over time.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Product Guy

OCTOBER 18, 2019

One of the most important skills for a product manager, and for the product itself, is developing a product vision and strategy. The reason strategy is so important is that it provides the compass that helps to focus the team, organization and users in the same direction toward the north star.

Data Visualization 68

Data Visualization Strategy Product Management Product Manager 68

Product Talk

APRIL 17, 2024

She regularly shares her learnings and insights on LinkedIn and recently took some time to chat with Teresa for this Product in Practice about her teams’ experience with continuous discovery. Do you have a Product in Practice story you’d like to share? And product marketing as well. You can submit yours here. Teresa: Okay.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? Product Marketing Is About Strategy, Not Tactics.

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Product Marketing Marketing Product Management Product Manager 59

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

Intercom, Inc.

FEBRUARY 11, 2021

There’s a delicate balance any product strategy needs to master: On the one hand, to build a successful business, you need to design features that set your company apart — your core of innovation. Ask yourself where your area of innovation is, what’s the thing that differentiates you from other companies.

Feedback Software 129

Feedback Software Reporting Tools User Testing Customer Communications 129