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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

Userpilot

Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability. Provided it’s sustainable, a high growth rate will have a positive impact on the valuation.

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Tips for Rewriting a Digital Product

Roman Pichler

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? You should now be in a good position to stock the product backlog and create the right user stories.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

Userpilot

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. To evaluate your in-app messages, use flow analytics. The latter is riskier but potentially more rewarding as it can truly differentiate your product in the market. Beta test the feature.

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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

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How to Create a B2B Sales Demo Script

Product Management University

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Cut anything that doesn’t contribute to that message. Ask Questions.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Informs your pricing strategy The CAC payback metric is widely used to make informed product pricing and positioning decisions.

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Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

In last week’s webinar with Pragmatic Marketing , Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer Validation assets. This is especially true when you’re going back and forth with testers in long chains of messages.