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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. How roadmaps kill outcomes A classic roadmap is a list of features with a timeline.

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Is Your Product Messaging Impactful Enough?

The Product Cafe

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. How about context?

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Product Roadmap Presentation: 6 Examples Included Templates

Usersnap

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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Product Portfolio Management & the Strategic Ripple Effect 5 of 10 – Integrating Business Processes vs. Products

Product Management University

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product marketing now has a differentiating message to fill the pipeline.

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

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Product Portfolio Management & the Strategic Ripple Effect 10 of 10 – How to Set Customer Success Managers Up To Play Offense

Product Management University

Product marketing receives all the WHO, WHAT & WHY content from product management to create and communicate value messages that fill the sales funnel with influencers and buyers that have a need worthy of engaging with you.