Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch. Identifying new customers.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Mind the Product

APRIL 27, 2017

Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Focus on Core Problems. Written Methods.

Framework 114

Framework User Testing Research Software Feedback Software 114

Mind the Product

NOVEMBER 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. The pricing structure for customers vs resellers. To survive a business must understand the competitive landscape and differentiate its offerings.

Technical Review 75

Technical Review Systems Review Analytic Tools Research Software 75

Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Credits: [link].

User Testing 49

User Testing Feedback Software Research Software Data Visualization 49

UX Studio: Product Management

JANUARY 29, 2020

Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing. In order to get the full picture, we had to test the website, mobile app and mobile site, and find the main pain points for 4 different segments or types of users: buyers, tenants, owners, and agents.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

UX Studio

JUNE 30, 2023

We also develop products of our own, namely UXfolio, Copyfolio, and Archifolio. And provide user-centric insights into product and design decisions. They can also help to discover pain points and untapped business opportunities. If you want a custom web design for your business, we’ll happily bring it to life.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Product Innovation Educators

APRIL 1, 2024

How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. How can using the customer experience journey help you make better products? Summary of some concepts discussed for product managers [2:26] What is the customer experience journey?

Customer Experience 92

Customer Experience User Friction User Testing Automotive 92

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 104

Positioning User Testing Product Research Data Visualization 104

Intercom, Inc.

APRIL 26, 2022

Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss). Here are 5 ways e-commerce companies can improve their customer experience: Act on customer feedback. Maintain an omnichannel customer experience. Prioritize meaningful customer engagement.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. What values are important in a brand and how are they communicated to the customer? How does working in VR affect mobility and what pain points may arise? Is the brand's position clearly articulated and reinforced in the campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

UX Studio

MAY 24, 2019

How we interviewed stakeholders and real users to discover their needs and pain points. Besides the default roles, users had an option to create generic roles with customized permission settings. Proto personas help better understand your users and ease communication within the team. Creating proto-personas.

Research Software 46

Research Software Feedback Software Information UX 46

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Product Talk

SEPTEMBER 20, 2023

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

Intercom, Inc.

MAY 19, 2022

For the last couple of years, the pandemic has forced organizations to adapt and make changes in how they grow, provide support, and retain customers around the world. And in doing so, businesses have had to look critically at support as a differentiator and core business value driver. Declan Ivory , VP of Customer Support at Intercom.

Reporting Tools 104

Reporting Tools Data Visualization Feedback Software Customer Feedback 104

Userpilot

DECEMBER 11, 2022

Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. You can create one or several user personas to specify your ideal buyer.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” So my name is Victor Eperjesy. Hope you’re doing well.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

ProductPlan

JUNE 18, 2021

Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”. Avoid handing them a product and asking them to “position it” and crank out sales materials. Crafting the market story. Nailing Go-to-Market.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

ProductPlan

JUNE 14, 2022

Many familiar brand names building popular products use their product visions to keep their vast array of employees, teams, divisions, and product lines aligned. Amazon : To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. The users of a CRM platform differ from those on a B2B e-commerce platform. Team up with them.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

ProductPlan

OCTOBER 25, 2018

No matter how dull you think your product is, there’s always a way to add some excitement to it and delight customers through excitement features. The prioritization model looks at factors like time and resources needed to implement a new feature against the potential “customer delight” said feature may generate.

Customer Experience 53

Customer Experience Research Software User Testing User Friction 53

Innovatemap

JULY 2, 2020

They articulate your product’s purpose and play a critical role in scaling that unique positioning across your team. Product marketing is an interconnected web of many moving parts, but in this post I’ll walk you through four distinct areas of that web and why they matter: Product Brand Strategy, Hierarchy, Packaging, and Positioning.

Product Marketing 40

Product Marketing Marketing User Friction Branding 40

Userpilot

MAY 20, 2021

A product feedback tool allows you to collect feedback from users and stakeholders, quantify and analyze them to provide insights. It helps create a better user experience, measure customer satisfaction, boost customer loyalty and retention. They Help Create Better User Experiences. Want to try one for free?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

eG Innovations

APRIL 11, 2023

False positives arising from deliberate actions are undesirable. The more sophisticated features and granular controls though are of particular use to organizations where IT support, Infrastructure provision and end user support are distributed between different teams or even companies.

Reporting Tools 52

Reporting Tools Data Visualization User Testing Systems Review 52

Product Talk

FEBRUARY 8, 2017

We no longer take months or years to release value to our customers. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs. Jobs to Be Done: A Roadmap for Customer-Centered Innovation. User Stories Are Better Than PRDs. The Lean Startup. Windows ME.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100

Userpilot

NOVEMBER 11, 2020

Account Attributes are descriptive data (or metadata) associated with a record or user profile. By recording the user’s name as an Account Attribute, for example, it is possible to deliver a more personalized experience. We wrote a whole blog about how to capture adjacent users a little while ago. Custom Events.

Onboarding KPIs 126

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Intercom, Inc.

JANUARY 18, 2023

Massive online open course platforms must create a supportive and simple environment to make sure users enjoy the experience and get actual value from the apps. To provide amazing experiences for their users, learner-driven businesses need to find the right metrics and continuously seek out customer feedback.

Feedback Software 205

Feedback Software User Testing Education Customer Experience 205