Remove Differentiation Remove Naming Remove Product Marketing Remove Startups
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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. With a self-named newsletter and podcast, Lenny is a widely followed product expert. How did Lenny Rachitsky get started in product management?

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The Lean Product Playbook Summary?—?achieving Product-Market Fit in 6 steps

The Product Coalition

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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Why Your Outdated Website Needs a Product Marketing Refresh

Innovatemap

How you sell and market your products, services, solutions, offerings, you name it, has changed. Startups often find that their website makes them look too small, like they’re operating out of their garage. Product marketing can help in all of the scenarios above. The worst case scenario.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. You need to understand the market and act accordingly.

Education 110
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Building a Multi-Dimensional Roadmap

The Product Coalition

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. As such, it cannot be limited to include only the product-related parts like features and product KPIs.

Roadmap 151
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). In a way, once you are set on your target market , the level you are at is no longer for you to decide. that’s where you are at.

Education 142
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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How many times this month would you say you used the [insert name] app?”