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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

With a self-named newsletter and podcast, Lenny is a widely followed product expert. Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.”

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. What are your key Startup Metrics ? How will you differentiate from these? Do you have a name, a logo, and have you thought about brand positioning? What channels will you use (e.g.,

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. Yet, it’s a double-edged sword.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Name Image Description. What are the four components? Who the product is for (the market). What the product is (the category).

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Essential Steps to Start Your Own Business

The Product Coalition

The product or services you provide should have a uniqueness that differentiates your business from others. Choose a Name for your Business The next step to starting your business is choosing a name for it. The name you choose for your business should be easy to remember and defines the business.

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10+ Resources to awaken your strategic brain

The Product Coalition

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. While everyone knows his name, his books are hard to read and his ideas ofter misinterpreted.