Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Give the Market What It Wants!

B2B 165

B2B Marketing Product Management Product Manager 165

Dear Strategy

OCTOBER 15, 2018

With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space. That is: What products and services do they offer?

Technical Review 53

Technical Review Technology Strategy User Testing 53

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

BrainMates

JULY 23, 2023

But the changes that are now visible on the horizon, driven by the sudden emergence of functional AI tools, are difficult to comprehend even for product leaders who have become accustomed to rapid technological change. As all software becomes essentially free, product differentiation will become a matter of choice.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Intercom, Inc.

JULY 28, 2022

Growth is arguably the most defining and sought-after trait of technology companies. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn. However, growth is seldom linear, as is all too clear in the current economic climate.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. Working as a marketer had its ups and downs, counting many successful collaborations while others failed completely. What an in-depth audit can reveal about your product.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Does the data show positive, flat, or negative trends?

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Michael J. Fordham

DECEMBER 12, 2022

You need to differentiate yourself from the crowd. How to build a no-code scrollytelling site Historically, adding precise animations based on scroll positions and changing scrolling directions has been quite complex, involving in-depth web animation expertise. The ‘Slide in’ preset already works well, so select that option.

Customer Experience 52

Customer Experience Magazine Web Development Web Developers 52

Userpilot

JUNE 20, 2023

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Look at how they price and market their product. Userpilot used Product Hunt to launch its new feature.

User Testing 80

User Testing Product Research Feedback Software Customer Feedback 80

Mind the Product

NOVEMBER 14, 2017

First, a clear view of the primary and secondary products and services in a channel partner’s portfolio is needed. Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

Innovatemap

APRIL 23, 2021

“Getting product” means valuing or having product expertise, or appreciating the skills needed to deliver a well thought-out, business outcome-driven, user-informed product expertise. They may also have knowledge of or curiosity about product-led growth. What are indicators that someone, in fact, does NOT get product?

Research Software 52

Research Software Product Research Customer Experience User Testing 52

Userpilot

JANUARY 30, 2023

It illustrates the distribution of different types of technology users. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. They include: Innovators. Innovators (2.5%

User Testing 82

User Testing Feedback Software Research Software Onboarding KPIs 82

BrainMates

FEBRUARY 12, 2020

But market research does not really get to the heart of truly understanding the customer. It may give you a broad and important understanding of the changes in the consumer, technology and or business environment but it doesn’t offer sufficient insights into your customers’ lives and the problems they experience. Liked this blog?

Marketing 59

Marketing User Testing Research Software Product Research 59

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. What they’re doing is they’re teaching for differentiation.

Research Software 64

Research Software User Testing Positioning Product Research 64

Userpilot

JUNE 17, 2022

Such criteria could also be sources of adjacent features or product innovation to further solidify differentiation. Product managers should look for ways to overcome these issues if they’re product-related. Or, work with sales and marketing to adjust positioning if it’s a buyer perception or buying experience issue.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. Here are a three examples of recent press release headlines for new products/features. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. Was there much mulling over solving the crux of the problem after that?

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. Each has a different approach to SaaS growth and will significantly impact your company’s product vision and revenue strategy. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

OCTOBER 24, 2022

Creating and launching this sort of survey can help you and your SaaS in several different ways: Differentiate between buyer personas and your actual users – As we discussed earlier, those with decision-making power aren’t always representative of your users themselves. How does a persona survey template help?

User Testing 82

User Testing Research Software Customer Feedback Feedback Software 82

The Product Guy

SEPTEMBER 27, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

People-First Product Leadership

DECEMBER 20, 2023

Each quarter you look back and reflect on three things: Evidence (qualitative and quantitative data) collected along the way Progress that was (or was not) made Real-world changes that occurred (new technology, legislation, competition, etc). Data Science, Product Design, and/or UX can help with the evidence analysis.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Guy

OCTOBER 25, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Dear Strategy

SEPTEMBER 10, 2018

His approach, of course, had less to do with the advent of fast-moving technology and more to do with differentiating between the practices of strategic planning and strategic thinking – with the former being based mostly in formal analytical techniques, and the latter being based in synthesizing information using creativity and intuition.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

SEPTEMBER 11, 2023

Market research teaches you about your competition and your audience. Through competitor analysis, you’ll learn the strengths and mistakes of your competitors and find opportunities for differentiation. How can your product help them? Sample user persona for a product marketer. What are their motivations?

Product launches 95

Product launches Product Research Data Visualization Research Software 95

The Product Guy

JANUARY 5, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Product Bookshelf

MARCH 6, 2016

Specifically, the maturity of the product in the minds of your customers is the determinant of which of four buying cultures should be targeted. Software buying cultures mirror Geoffrey Moore’s Technology Adoption Life Cycle phases. Product failures. The Technology Adoption Life Cycle. Is there a partner ecosystem?

User Testing 54

User Testing Education Books Technology 54

Andrew Chen

JUNE 3, 2019

It also tells you why, as an entrepreneur, that investors are so focused on network effects, high margins, technology differentiation, a 10X product experience, etc. A portfolio of startups will often have early losses as the teams without product/market fit run out of money early.

Startups 109

Startups Reference Books Finance 109

Product Management University

MARCH 11, 2017

As the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. Differentiation and innovation are your two best options! Differentiation. Remember, it has to sound different and mean something different than the competition’s positioning. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Bain Public

MAY 24, 2019

In doing these interviews and engaging in customer conversations, patterns will emerge which will represent market gaps. Once you understand how your product idea can more effectively solve problems better than the existing alternative solutions, you can position your product with a unique value proposition.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

The Product Guy

FEBRUARY 2, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60